Profile: Valerii Sumilov

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Valerii Sumilov of "SHLD GRUP" SRL, SHUMI LOVE DESIGN (TM) View Larger Image and Additional Photos of Valerii Sumilov
About Valerii Sumilov : For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.
STATEMENT OF ART:
Design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.

Design has long exceeded the boundaries of the common concept of an object’s beautiful visualization. Design cannot exist on its own. It refers to specific industries, domains of application. Moreover, the design has to take into account a large number of factors, which in turn will strongly influence the end result. For example: when creating package design, the designer has to keep in mind such factors as the psychology of human perception, marketing, means and tools of promotion, the technologies available for production and many others.

The line between design and art is blurring. Today, an art object can serve as an element of design, in interior decoration for example. And vice versa. The design becomes an art object, the numerous museums of design all over the globe are a great example of this process. The main difference between design and art, in my opinion, is that the design, besides the external beauty, also incorporates the concept of confortable use. Design has to be confortable, functional, and ergonomic. Objects of art lack such limitations. Art is the artist’s pure fantasy without any structural or technological boundaries. Design serves the purpose of making our lives better and more comfortable, while art is used to inspire and push the boundaries of conventional vision.

ORGANIZATION:
"SHLD GRUP" SRL, SHUMI LOVE DESIGN (TM)

NON-DESIGN OCCUPATION:
Yoga or other self-enrichment teacher Education, research, training

EDUCATION:
1998-2003, Teacher of fine arts and drawing (artistic-graphic), South-Ukrainian University of Ushinsky, Odessa, Ukraine.

EXPERIENCE:
2000-2002 – designer, “Tiraspol wine-spirit factory KVINT”, Tiraspol, TMR
2002-2003 – designer, advertising and production company “BIROVITS”, Chisinau, Moldova
2003-2004 – designer, “Studio 13” design agency, Chisinau, Moldova
2004-2013 – creative director, design agency Etiketka, Chisinau, Moldova

AWARDS:
2012, 1st Place "Design of the year", Part Awards, MOSKOW/RUSSIA

2012, runners up, 22nd Moscow International Advertising and Marketing Festival "Red Apple", MOSCOW/RUSSIA

2012, winners, DesignAndDesign.com award in the category “Graphic design”, international design community Design&Design

LANGUAGE SKILLS:
Russian – native; English - intermediate

COMPUTER LITERACY:
Adobe Illustrator, Adobe Photoshop, Corel Draw

COURSES, SEMINARS AND WORKSHOPS::
09.10.2010 – Andrey Logwin’s master-class, “Luggage” project, ODESSA/UKRAINE
07.11.2011 – Ekren Kagarov’s master-class, “Luggage” project, ODESSA/UKRAINE
28.07.2012 – 04.08.2012 – summer intensive course in “packing design”, British Higher School of Art and Design, MOSCOW/RUSSIA
06.12.2012 – Aram Mirzoyants’ master-class, “Luggage” project, ODESSA/UKRAINE
09.03.2013 – Victor Marmelad’s master-class, “Luggage” project, ODESSA/UKRAINE

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2012, VIII International conference on practical marketing «Wine&Spirit Marketing Expert», International exhibition center in parallel with the wine exhibitions WinExpo and WineTech 2012, KIEV/UKRAINE
2. 2012, "Packing as a means of communication with the consumer” conference, “PetroCongress”, SAINT-PETERSBURG/RUSSIA.
3. 2013, Forum ”Brand turns into a hit. The Era of shopper-marketing”, MOSCOW/RUSSIA.
4. 2013, TAKE PART, «DesignBoom» gallery, MOSCOW/RUSSIA.

HOBBIES:
Design, photography, painting, graphics, cooking, active leisure, sport.

CLIENTELE:
We have a large number of clients from CIS countries.

WEB SITE:
http://shumilovedesign.eu/

PORTFOLIO URL:
http://shumilovedesign.eu/portfolio/directions/sti
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REGISTRATION DATE:
2013-02-05 02:29:45

COUNTRY:
Moldova

ACCOUNT TYPE:
Agency

Awards received by Valerii Sumilov


Georgian Wines Series of Georgian Wines

A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Ok'vin Limited Vintage Brandy

Bronze A' Design Award Winner for Packaging Design Category in 2015
Valerii Sumilov for Shumi Love Design (tm)
Vinaria Din Vale Series of Quality Wines

Silver A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Kvint Series of Moldovan Brandies

Silver A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Fly Light Alcoholic Beverages

Silver A' Design Award Winner for Food, Beverage and Culinary Arts Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Stariy Kaheti Georgian Brandy Series

Silver A' Design Award Winner for Packaging Design Category in 2015
Valerii Sumilov for Shumi Love Design (tm)
Syabrovka Belarusian Vodka

Silver A' Design Award Winner for Packaging Design Category in 2015
Valerii Sumilov for Shumi Love Design (tm)
Spain I Need You Spanish Wine Series

Silver A' Design Award Winner for Packaging Design Category in 2015
Valerii Sumilov for Shumi Love Design (tm)
Et Cetera Spumante Wine Label

Silver A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
Lambrusco Wine Label Design

Silver A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
Kartveli Brandy Packagin Design

Silver A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
T and G Whiskey Packaging Design

Silver A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
Botella De Vino Series of Spanish Wines

Golden A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Echinoctius Series of Exclusive Wines

Golden A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Et Cetera Merlot Exclusive Quality Wine

Golden A' Design Award Winner for Packaging Design Category in 2013
Valerii Sumilov for Shumi Love Design (tm)
Le Tour De Monde Series of European Wines

Golden A' Design Award Winner for Packaging Design Category in 2015
Valerii Sumilov for Shumi Love Design (tm)
Et Cetera Premium Wine Label

Golden A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
Don Chiku Tequila Packaging Design

Golden A' Design Award Winner for Packaging Design Category in 2016
ShumiLoveDesign for Shumilovedesign
5 Elemente Wine Label

Platinum A' Design Award Winner for Packaging Design Category in 2012
Valerii Sumilov for Etiketka Design Agency

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