Mysterious Castle Wines Label by Valerii Sumilov

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DESIGN DETAILS
DESIGN NAME:
Mysterious Castle

PRIMARY FUNCTION:
Wines Label

INSPIRATION:
Creative concept: Anxiously waiting for the meeting. The time that seems to be so long, slowly winding on the second arrow... How long has is been since she experienced something similar? Only for a second, immersed in her own feelings, she feels like she is being returned to the real world. Rustle of gravel. Somebody’s strong hand entails it and it is not negotiable. Today it is for real. The key. His hand. The click in the keyhole. A step forward. The wine for exceptional moments in your life

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The branding for Mysterious Castle Wines was performed in a low-key premium style. The central element of the label, an old, elegant key, draws attention with its elegance, restraint, and the special atmosphere it creates on the label. The label completely surrounds the bottle, creating a complete, solid composition. This wine attracts with its elitism, mystery, special luxurious style. When a woman picks up a bottle of this wine, she will certainly feel it was created specifically for her.

OPERATION / FLOW / INTERACTION:
The label completely encircles the bottle. This interesting, exclusive design will undoubtedly catch the eye of the consumers, make them take the bottle in their own hands and examine the design in more detail. Thus, the consumer interacts with the product even before its purchase, which will undoubtedly boost sales.

PROJECT DURATION AND LOCATION:
The project started in May 2018, in Moscow, Russia. At the moment, Mysterious Castle wines are present in wine shops throughout the Russian capital.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Modern print and post-printing technologies were used in this design, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 290 mm for 110 mm. The label completely encircles the bottle. As a result, when applied onto the bottle, the label creates a continuous sequential and uniform composition.

TAGS:
Wine, Mysterious Castle, packaging design, labels design, branding

RESEARCH ABSTRACT:
The Agency carried out an extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account and the potential attractiveness and appeal of the product were investigated when using different styles of visual design. As a result, the final choice was an option that optimally reflects the branding concept of the product and the winemaker itself.

CHALLENGE:
We had the task to create a concept for premium French wines. This was not so easy to achieve, given the fact that these are French wines for the Russian market. Russian consumers hardly perceive classic French labels made in the style of an old chateau. They prefer bright, eye-catching designs with clear messages. Our task was to present these wines not only as a premium product, but also to make them more attractive for the Russian consumer.

ADDED DATE:
2019-02-27 16:15:34

TEAM MEMBERS (3) :
Creative & art director: Valerii Sumilov, Designer: Valerii Sumilov and Designer: Noizman Val

IMAGE CREDITS:
Creative & art director: Valerii Sumilov
Designer: Valerii Sumilov
Designer: Noizman Val

Visit the following page to learn more: http://bit.ly/2VHAEZA
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHUMI LOVE DESIGN Branding Agency (TM)

PROFILE:
Agency SHUMI LOVE DESIGN is the team of professionals which can solve effectively any complicated task related with alcoholic world-class branding. Through client meetings and in-depth research, it defines project objectives, defines goals, determines target audience and market trends. After all it creates graphical identity of client's brand, providing high recognizability of the product. Its products have been the winner of different international design competitions. All that proves its professional competencies.

NOMINATION DETAILS

Mysterious Castle Wines Label by Valerii Sumilov is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Valerii Sumilov is also kept secret. This information will also be available later.
AWARD DETAILS

Mysterious Castle Wines Label by Valerii Sumilov is Winner in Packaging Design Category, 2018 - 2019.



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