Kartveli Brandy Packagin Design by ShumiLoveDesign

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DESIGN DETAILS
DESIGN NAME:
Kartveli

PRIMARY FUNCTION:
Brandy Packagin Design

INSPIRATION:
The first step in creating such an image was the naming process carried out by the agency. Kartveli - is a general name for the Georgian people, and in some cases and adjective meaning "Georgian" or "something of Georgian origin". Thus, the name of the trademark itself tells the consumer that they are dealing with a genuine Georgian cognac.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The visual aspect of the packing is executed in a manner that emphasizes the Georgian feel of the product. First, it's important to point out the image of griffin, which can often be seen stamped on ancient Georgian coins. This mythical creature can often be seen in Georgian mythology and heraldry, so it was natural to introduce it into the label in the form of a stylized golden stamp.

OPERATION / FLOW / INTERACTION:
The main graphic element that draws the attention is the stylized traditional stamped coin, which serves as an eye-stopper. From there, other elements unfold as the viewer looks around the coin element.

PROJECT DURATION AND LOCATION:
May 2015 - October 2015, Moldova

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Quality artistic paper with foil stamping and embossing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 100 mm x 145 mm

TAGS:
valerii sumilov, shumilovedesign, kartveli, brandy, cognac, packaging design, label design, georgia

RESEARCH ABSTRACT:
The first step in creating such an image was the naming process carried out by the agency. Kartveli - is a general name for the Georgian people, and in some cases and adjective meaning "Georgian" or "something of Georgian origin". Thus, the name of the trademark itself tells the consumer that they are dealing with a genuine Georgian cognac.

CHALLENGE:
The main request for this line of Georgian cognac was creating an image that would be instantly recognized as truly Georgian, respecting century-old traditions and embodying the rich history of this people.

ADDED DATE:
2017-02-08 15:47:47

TEAM MEMBERS (1) :


IMAGE CREDITS:
ShumiLoveDesign, 2016.

Visit the following page to learn more: http://shumilovedesign.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
ShumiLoveDesign

PROFILE:
10 years of successful work on CIS markets, professional team of high-class designers, precise management system, large number of successful projects – the facts speak for themselves. Our agency is a collective of professionals able to fulfill tasks of any difficulty in the domain of graphic design. By paying close attention to client’s requests and current market trends we create a visual identification for your brand, ensuring your brand’s or service’s wide recognition.

NOMINATION DETAILS

Kartveli Brandy Packagin Design by Shumilovedesign is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kartveli Brandy Packagin Design by Shumilovedesign is Winner in Packaging Design Category, 2016 - 2017.



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