Et Cetera Merlot Exclusive quality wine by Valerii Sumilov

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DESIGN DETAILS
DESIGN NAME:
Et Cetera Merlot

PRIMARY FUNCTION:
Exclusive quality wine

INSPIRATION:
On the one hand, we had to create a unique concept, and on the other - to communicate the idea behind the trademark in an effective and original manner. When brainstorming on the idea I came up with the final conceptual solution, the rest was rather simple - choosing the right fonts, outlining the overall aesthetic, picking the post printing techniques to be applied.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. The task was to create a stylish and minimalistic design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.

OPERATION / FLOW / INTERACTION:
The label’s task was to outline this manufacturer's wine from the rest of the offer and be remembered by consumers as something original, interesting and unusual.

PROJECT DURATION AND LOCATION:
Currently the product is available for purchase in a restaurant chain in Chisinau and several specialized wine shops.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The label was printed on self-adhesive paper with the use of metalized paint.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 120 mm in length and 90 mm in height.

TAGS:
Wine, Et Cetera, Ampelos, Valerii, Sumilov, packaging design, labels design

RESEARCH ABSTRACT:
With the label's seeming simplicity, design's temperance and the limited color scheme this project was certainly a serious task, because it involved the creation of special product positioning for the winemaking company. We had to create a minimalistic, stylish design that would make the product stand out on the shelves. Assuming that these are quality and expensive wines, we also had to communicate the concept of exclusivity through an original and unusual design.

CHALLENGE:
The most difficult aspect was locating the fine line. On the one hand, we had to create a unique concept, and on the other - to communicate the idea behind the trademark in an effective and original manner. When brainstorming on the idea I came up with the final conceptual solution, the rest was rather simple - choosing the right fonts, outlining the overall aesthetic, picking the post printing techniques to be applied.

ADDED DATE:
2013-09-20 01:46:15

TEAM MEMBERS (1) :
SHUMI LOVE DESIGN (TM) / Financial Papers printing house, Chisinau, Moldova / Ampelos wine company, Chisinau, Moldova.

IMAGE CREDITS:
Valerii Sumilov, 2013.

Visit the following page to learn more: http://www.shumilovedesign.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHUMI LOVE DESIGN (TM)

PROFILE:
Our agency is a collective of professionals able to fulfill tasks of any difficulty in the domain of graphic design. By paying close attention to client’s requests and current market trends we create a visual identification for your brand, ensuring your brand’s or service’s wide recognition.

NOMINATION DETAILS

Et Cetera Merlot Exclusive Quality Wine by Valerii Sumilov is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Et Cetera Merlot Exclusive Quality Wine by Valerii Sumilov is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer Valerii Sumilov for design Et Cetera Merlot here.

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