Bolgrad Sparkling Wine by Valerii Sumilov

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DESIGN DETAILS
DESIGN NAME:
Bolgrad

PRIMARY FUNCTION:
Sparkling Wine

INSPIRATION:
What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.

OPERATION / FLOW / INTERACTION:
The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.

PROJECT DURATION AND LOCATION:
The project started in summer 2022 in Kiev, Ukraine.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: silver stamping, embossing, tactile varnish

SPECIFICATIONS / TECHNICAL PROPERTIES:
Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus

TAGS:
italian, sparkling, wine

RESEARCH ABSTRACT:
We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.

CHALLENGE:
The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.

ADDED DATE:
2023-04-03 14:05:25

TEAM MEMBERS (3) :
Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov

IMAGE CREDITS:
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

PATENTS/COPYRIGHTS:
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL. All rights reserved. © SHUMI LOVE DESIGN™, 2023 © VALERII SUMILOV, 2023 © SHLD GRUP SRL, 2023

Visit the following page to learn more: https://bit.ly/3KqSbRt


CLIENT/STUDIO/BRAND DETAILS
NAME:
Shumi Love Design

PROFILE:
Branding Agency SHUMI LOVE DESIGN (TM) is the team of professionals which can solve effectively any complicated task. More than just design. Alcoholic world class branding. Design that increases sales. Branding. Packaging. Design. "SHLD GRUP" SRL.



NOMINATION DETAILS

Bolgrad Sparkling Wine by Valerii Sumilov is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bolgrad Sparkling Wine by Valerii Sumilov is Winner in Packaging Design Category, 2022 - 2023.



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