The agency's forces were aimed at developing such a design for the Syabrowka brand that would meet all the rebranding requirements set by the client: keep the trademark continuity, make the brand more modern-looking, increase the product's status. The main inspiration was to create a contemporary and stylish design based on an already existing one while retaining the popular brand's recognizability.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we've created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand's recognizability and its integral ethnic component.
OPERATION / FLOW / INTERACTION:
This project involved rather extensive marketing research and development of several design concepts that would help to retain the product's recognizability while also making it more modern-looking and to push it to a higher price range. The complex solution selected as the final version allowed the application of an entire range of printing and post-printing techniques, which made the product stand out on the shelf and attract the consumer's attention.
PROJECT DURATION AND LOCATION:
The project started in November 2014 and was concluded 2014. The product appeared on Russian market shelves in December 2014.
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PRODUCTION / REALIZATION TECHNOLOGY:
While developing this design we've provided employment of modern printing and post-printing techniques such as foil stamping, embossing and the application of tactile varnish. The printing was carried out using high quality artistic paper, which allowed, in combination with various techniques, obtaining the best embodiment for the packing and providing the best sensations while handling the product near the product shelf.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 90 mm in length and 110 mm in width
Vodka, Valerii, Sumilov, packaging design, labels design, SHUMILOVEDESIGN
The extensive research undertaken as part of this project helped to develop several design concepts strictly relevant to the client's tasks. First of all, we've conducted a detailed survey of the competitive environment, assessed the product's current position and envisages several solutions for improving it. For example, the development of the brand's new logo involved the work of 4 separate groups, the work of which was compiled into a comparative chart in order to select the most effective solution.
The project's main challenge was to reinvigorate an already existing brand, make it more modern and solid, while also retaining its recognizability and pronounced ethnic touch. This task has led to an extensive marketing undertaking in various fields, which resulted in the development of several design concepts that both kept the original brand's visual continuity and became a new solution altogether.
TEAM MEMBERS (1) :
Image #1: 3D visualization Maxim Kulikov
Image #2: 3D visualization Maxim Kulikov
Image #3: 3D visualization Maxim Kulikov
Image #4: 3D visualization Maxim Kulikov
Image #5: 3D visualization Maxim Kulikov