T and G
Whiskey Packaging Design
The design was heavily inspired by Ireland and the common symbols associated with this country, namely the color green, the beautiful landscapes as well as its rich history and traditions.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The marketing research undertaken before the creation of the design concept has shown that it's imperative to use emerald green in the design solution, because it's the national color of Ireland and consumers associate this color with the product's origin. The color of the bottle was intentionally chosen to be transparent in order to accentuate the honey-amber color of whiskey in it, which in turn work very well with the green of Irish fields and hills.
OPERATION / FLOW / INTERACTION:
The logo serves as an eye-stopper for the entire label composition. It draws the attention of the viewer, who then "discovers" the details surrounding the sign.
PROJECT DURATION AND LOCATION:
June 2014 - Novermber 2014, Moldova
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Quality paper with embossing and tactile varnish
SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 90 mm x 113 mm
valerii sumilov, shumilovedesign, t&g, whiskey, packaging design, label design, ireland
Irish whiskey was highly regarded in England since the end of 19th century and that was the reason why we've developed a unique heraldic sign for the TG whiskey and placed it right in the center of the label. Such signs were used in family crests among the European nobility, and this became the style forming element for the entire project.
The client has tasked us to create such a design that would allow the consumer to identify the product as original Irish whiskey. Besides we also had to emphisize the product's masculine, severe, Norse spirit.
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