ECHINOCTIUS Series of exclusive wines by Valerii Sumilov

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DESIGN DETAILS
DESIGN NAME:
ECHINOCTIUS

PRIMARY FUNCTION:
Series of exclusive wines

INSPIRATION:
First of all I was inspired by the very product - the wine of the highest quality. It's unique. Its running batch is only 2270 bottles. It represents a high level of mastery as shown by its magnificent author, Constantin Stratan. I've been working with him for a long time and have previously acted as a design partner for his unique wines. One of the examples of this collaboration is already known to the world design community in the form of the 5 elemente project - platinum winner of the A'Packaging Design Award 2013.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project is unique in many ways. The design had to reflect the unique character of the product in question - exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product's name - superlative, solstice, contrast between night and day, black and white, open and obscure. The label's form is original and represents a contrast between day and night, wrapping the bottle around its entire circumference, forming an enclosed system of interaction, where one comes out of the other.

OPERATION / FLOW / INTERACTION:
This is a unique label for an exclusive wine, which will only be distributed through the HoReCa system. The label's main task is to outline the product from the rest of wines of the same category and make consumer remember it as something original, interesting and unusual. While working on the design, I was thinking about how the consumer sitting in the restaurant will be looking at the label, will take the bottle and be surprised after looking at it at a closer distance.

PROJECT DURATION AND LOCATION:
The project was initiated in February 2013 and sent to the printing house in April 2013. The project’s presentation was held as a special event dedicated to the ECHINOCTIUS wine. Currently the wine is available for purchase only through the restaurant network in Chisinau.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The production of this label involved the application of the most advanced printing techniques. The choice of paper was set to high quality art paper by FASSON MAILLE BLANC of the FASSON RICH collection. As for additional printing techniques I would like to note the application of tactile (volume) varnish not only in the vine’s name but in the author’s signature as well, which ensures the quality of the product.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 249 mm in length and 100 mm in width. The label is glued around the bottle’s entire circumference thus forming a continuous line.

TAGS:
Wine, Equinox, Echinoctius, Valerii, Sumilov, packaging design, labels design

RESEARCH ABSTRACT:
This project took a lot of time to be finished. I started working on the project by learning more about solstice, since I had to understand the essence of this event and reflect it in the label's design. Additionally, I've spent a lot time looking for an original form for the label, since it had to be new, original and unusual. At the same time it had to reflect the corporate spirit of the winemaking company as well as the essence of the product's name. While making the first prototypes, there were many different forms that have been applied on a real bottle.

CHALLENGE:
The most difficult thing about the entire project was understanding the bulk of responsibility associated with it. Creating a modest design, reflecting the high quality of the product, keeping the continuity with the previous products from the same winemaker, reflecting the product name's essence and confirming own professional qualification - these were the hardest things about this project.

ADDED DATE:
2013-09-05 10:06:35

TEAM MEMBERS (1) :
Valerii Sumilov, Irina Strashnic, Chisinau, Moldova / COLOR PRESS printing house, Wroclaw, Poland / EQUINOX winemaking company, Chisinau, Moldova.

IMAGE CREDITS:
mage #No1: Kirill Zmurciuk, Echinoctius, 2013. Image #No2: Kirill Zmurciuk, Echinoctius, 2013. Image #No3: Kirill Zmurciuk, Echinoctius, 2013. Image #No4: Kirill Zmurciuk, Echinoctius, 2013. Image #No5: Kirill Zmurciuk, Echinoctius, 2013.

Visit the following page to learn more: http://www.shumilovedesign.eu
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CLIENT/STUDIO/BRAND DETAILS
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SHUMI LOVE DESIGN (TM)

PROFILE:
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NOMINATION DETAILS

Echinoctius Series of Exclusive Wines by Valerii Sumilov is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Echinoctius Series of Exclusive Wines by Valerii Sumilov is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer Valerii Sumilov for design ECHINOCTIUS here.

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