Don Chiku Tequila Packaging Design by ShumiLoveDesign

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DESIGN DETAILS
DESIGN NAME:
Don Chiku

PRIMARY FUNCTION:
Tequila Packaging Design

INSPIRATION:
The primary source of inspiration was the distinct Mexican graphic style associated with the Dias de los Muertos. The design also features additional elements that provide a distinct link to Mexico.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main graphic element of the label is the stylized image of a skull in a sombrero hat with two guns, executed in a way reminiscent of the Mexican Day of the Dead illustrations. This image embodies the tough spirit, which the consumer wants to enjoy while drinking this tequila. The name of the trademark is also emphasized visually and placed in the center of the label for better product identification.

OPERATION / FLOW / INTERACTION:
The design communicates the type of the product as well as its origin in a direct and obvious way. By emphasizing the cultural aspect of tequila and its daring nature, this packaging design is able to communicate directly with the target audience.

PROJECT DURATION AND LOCATION:
August 2014 - February 2015, Moldova

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Special paper with tactile varnish embossing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 76 mm x 118 mm

TAGS:
valerii sumilov, shumilovedesign, don chiku, tequila, packaging design, label design, mexico

RESEARCH ABSTRACT:
It was really important to find a way that would allow the product to be linked to Mexico. That's the direction the agency's specialists have taken while researching the project, exploring the visual aspects of the country's culture and trying to incorporate them into a viable design.

CHALLENGE:
While working on this project the agency's specialists had to consider the special attitude towards tequila, especially among the people making up the target audience. It's a drink for those, who desire vivid experiences and tickling emotions, a drink for bold and brave. Taking this perception of the product into account, the specialists have created a design concept based on the style of the Mexican death cult and its recognizable aesthetics.

ADDED DATE:
2017-02-08 14:57:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
ShumiLoveDesign, 2016.

Visit the following page to learn more: http://shumilovedesign.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
ShumiLoveDesign

PROFILE:
10 years of successful work on CIS markets, professional team of high-class designers, precise management system, large number of successful projects – the facts speak for themselves. Our agency is a collective of professionals able to fulfill tasks of any difficulty in the domain of graphic design. By paying close attention to client’s requests and current market trends we create a visual identification for your brand, ensuring your brand’s or service’s wide recognition.

NOMINATION DETAILS

Don Chiku Tequila Packaging Design by Shumilovedesign is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Don Chiku Tequila Packaging Design by Shumilovedesign is Winner in Packaging Design Category, 2016 - 2017.



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