Tequila Packaging Design
The primary source of inspiration was the distinct Mexican graphic style associated with the Dias de los Muertos. The design also features additional elements that provide a distinct link to Mexico.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main graphic element of the label is the stylized image of a skull in a sombrero hat with two guns, executed in a way reminiscent of the Mexican Day of the Dead illustrations. This image embodies the tough spirit, which the consumer wants to enjoy while drinking this tequila. The name of the trademark is also emphasized visually and placed in the center of the label for better product identification.
OPERATION / FLOW / INTERACTION:
The design communicates the type of the product as well as its origin in a direct and obvious way. By emphasizing the cultural aspect of tequila and its daring nature, this packaging design is able to communicate directly with the target audience.
PROJECT DURATION AND LOCATION:
August 2014 - February 2015, Moldova
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Special paper with tactile varnish embossing
SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 76 mm x 118 mm
valerii sumilov, shumilovedesign, don chiku, tequila, packaging design, label design, mexico
It was really important to find a way that would allow the product to be linked to Mexico. That's the direction the agency's specialists have taken while researching the project, exploring the visual aspects of the country's culture and trying to incorporate them into a viable design.
While working on this project the agency's specialists had to consider the special attitude towards tequila, especially among the people making up the target audience. It's a drink for those, who desire vivid experiences and tickling emotions, a drink for bold and brave. Taking this perception of the product into account, the specialists have created a design concept based on the style of the Mexican death cult and its recognizable aesthetics.
TEAM MEMBERS (1) :