Kvint Series of Moldovan brandies by Valerii Sumilov

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DESIGN DETAILS
DESIGN NAME:
Kvint

PRIMARY FUNCTION:
Series of Moldovan brandies

INSPIRATION:
Both the design and the product itself are aimed at a specific audience. First of all, it is very important to understand that a brandy consumer is a very conservative and highly loyal consumer. With respect to this, this brand is mainly targeted at a Moldovan brandy connoisseur from CIS countries. In this product category spontaneous purchases are virtually inexistent. Our task, when working on this complex design, was to increase the sales share of the client by renewing the product’s appearance.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The KVINT factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer.

OPERATION / FLOW / INTERACTION:
In the beginning, on the brief development stage, there were constricting factors imposed on the future development of the project. They all referred to the bottle design. First of all, we had to create a bottle that would correspond to strict measurements such as height, width and girth. Second, there was an initial demand to make the bottle symmetrical along the vertical axis. Respectively, the left and right sides of the bottle had to be identical, like the front and the back sides. Third, we had strict measurement and form requirements not only for the bottle’s neck but also for its top. Fourth, the bottle’s personalization – it was made mandatory for the bottle to carry the factory’s coat of arms and its year of foundation.

PROJECT DURATION AND LOCATION:
The project started in August 2012 and was concluded in August 2013. The product appeared on Russian market shelves in November 2013. Currently the product is available for purchase in Moldova, Russia, Ukraine

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle was produced in Moldova using locally-produced glass. The cap isn’t only shrinking. We’ve chosen a polilaminate material, which looks much better and richer. The paper for the label is by Fedrigoni, from their Wine & spirit label collection SOMMELIER & GOURMET catalogue, Constellation Jade Raster.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 120 mm in length and 90 mm in height

TAGS:
KVINT, brandy, sumilov, shumilovedesign, label design, bottle design

RESEARCH ABSTRACT:
The process of creating a unique bottle is a wide-scale and lengthy process. It all starts with a detailed brief that provides all the details the client needs in this project. Then there's a lot of research and concept development on our part, which is reviewed by the client. When the final concept is selected it is shifted over to the production stage, which comprises several steps on its own and involves a collaboration with both the client and the factory producing the bottles.

CHALLENGE:
As mentioned earlier, the project turned out to be very ambitious, capacious and expensive Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. This also involves the change of component materials, creation of new press molds, printing of new labels in large quantities. With such an immense level of responsibility the design should be approached carefully. We had to delicately grasp the essence of the task, listen to the client’s requests, understand the market, tendencies, and consumer expectations.

ADDED DATE:
2014-02-21 06:15:31

TEAM MEMBERS (1) :
Valerii Sumilov, Irina Strashnic

IMAGE CREDITS:
Image #No1: Kirill Zmurciuk, Kvint, 2014. Image #No2: Kirill Zmurciuk, Kvint, 2014. Image #No3: Kirill Zmurciuk, Kvint, 2014. Image #No4: Kirill Zmurciuk, Kvint, 2014. Image #No5: Kirill Zmurciuk, Kvint, 2014.

Visit the following page to learn more: http://www.shumilovedesign.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHUMI LOVE DESIGN (TM)

PROFILE:
Our agency is a collective of professionals able to fulfill tasks of any difficulty in the domain of graphic design. By paying close attention to client’s requests and current market trends we create a visual identification for your brand, ensuring your brand’s or service’s wide recognition.

NOMINATION DETAILS

Kvint Series of Moldovan Brandies by Valerii Sumilov is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kvint Series of Moldovan Brandies by Valerii Sumilov is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer Valerii Sumilov for design Kvint here.

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