5 Elemente Wine Label by Valerii Sumilov

Home > Winners > #27960


DESIGN DETAILS
DESIGN NAME:
5 Elemente

PRIMARY FUNCTION:
Wine Label

INSPIRATION:
The main source of inspiration for this project was the major selling point of the product itself - a fine and elegant blend of five distinct wine varieties. This trait provided inspiration for using the stylized Roman number V as the main visual element, which in turn imposed the overall concise and slick style for the entire composition.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of 5 Elemente is the result of a project, where the client trusted the design agency with full freedom of expression. The highlight of this design is the Roman character V, which depicts the main idea of the product – five types of wine intertwined in a unique blend. The special paper used for the label as well as the strategic placing of all the graphic elements provoke the potential consumer to take the bottle and spin it in their hands, touch it, which certainly makes a deeper impression and renders the design more memorable.

OPERATION / FLOW / INTERACTION:
We managed to create the label that stimulates interaction between customer and a product. In order to view all the details - the Roman numeral, percentage of grape sorts, the legend and etc. - customer turns around (rotates) the bottle, interacts with it. Suchlike psychological effect creates subconscious communication - it works much more effective than the bright visual incentives that are usuallyused for attracting customer's attention.

PROJECT DURATION AND LOCATION:
The project started in April 2012 in Chisinau (Moldova) and finished in October 2012 in Riga (Latvia)

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
High quality paper and tactile varnish used for the label delivers pleasant tactile sensations when handling the bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
5 elemente, etiketka, 5 elements, wine label, wine package, 5 elemente wine

RESEARCH ABSTRACT:
-

CHALLENGE:
There were several major challenges when working on this project. At first, there was the struggle to place all the informative and graphic elements in a way that wouldn`t make the label look overstuffed with details. This led to the concept of a label that would cover the entire flat surface of the bottle instead of using the traditional two-piece layout. This, in turn, resulted in the technological challenge as none of the local printing companies had the ability to print the label as it was intended to.

ADDED DATE:
2013-02-21 07:45:45

TEAM MEMBERS (1) :


IMAGE CREDITS:
Valerii Sumilov, 2012.

Visit the following page to learn more: http://etiketka.eu
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Etiketka design agency

PROFILE:
8 years of successful work on CIS markets, professional team of high-class designers, precise management system, large number of successful projects – the facts speak for themselves. One of the main principles the agency employs is constant improvement. That is why we visit the largest industry fairs and exhibitions, take part in master-classes conducted by leading designers, and participate in design contests with the goal of increasing the professional level of our specialists.

NOMINATION DETAILS

5 Elemente Wine Label by Valerii Sumilov is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Valerii Sumilov when results are announced.
AWARD DETAILS

5 Elemente Wine Label by Valerii Sumilov is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Valerii Sumilov for design 5 Elemente here.

· Press Members: Login or Register to request an exclusive interview with Valerii Sumilov.

· Click here to register inorder to view the profile and other works by Valerii Sumilov.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |