Profile: Wu yao |
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View Larger Image and Additional Photos of Wu yaoAbout Wu yao : I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee. Together with Baidu and the National Library, they designed the input method skin of Shanhaijing series, and jointly created the online red products "Palace Museum suitcase" and "Zhengda Guangmeng" with the National Palace Museum Before and after cooperation with Xinhuanet, Li Ning, China, Chengdu University Games, shede, vivo, King glory, ZTE, Netease, amuxi, COSCO, China Resources, Dongfeng Motor, etc.
Design and art should keep pace with the times I always believe that "fashion is a reincarnation". Everyone's concept of fashion is very subjective. The pursuit of fashion just reflects people's love for beauty and pursuit of beauty. Five thousand years ago, our ancestors left us a large number of cultural treasures. The ancient design was elegant or magnificent. At that time, it was fashion. In fact, there are few completely innovative designs in our current design, which should be based on. Then there will also be the shadow of ancient culture in modern design. The combination of ancient and modern, I think, is modern fashion. Of course, design is mobile. If you want it to have long-term vitality, you must keep pace with the times. It should be rooted in civilization itself
EDUCATION:
In 2018, Bachelor of visual communication, Wuhan Light Industry University, Wuhan City, Hubei Province, China.
EXPERIENCE:
2019- design director of Beijing Wuyao culture and creativity Co., Ltd
EVENTS:
1.Beijing TV: New in the Palace Season 2 – Young Designer
2.CCTV-1 & CCTV-3: 2021 National Day Special – Cultural & Creative Designer
3.CCTV-1: Poetry and Painting of China Season 2 – Guest Illustrator
4.Tencent News: Powerful Youth Talk Season 3 – Cultural & Creative Designer
AWARDS:
MUSE Creative Awards (USA)12Platinum Awards (Highest Honor)
Red Dot Design Award (Germany)4Awards
A' Design Award (Italy)2Gold Award
Multiple Silver & Bronze Awards
iF Design Award (Germany)
New York Design Awards
5 Gold Awards
PRESS APPEARANCES:
Wu Yao — Publications & Media Features (English for official filing)
1. Television & Broadcast
•Beijing Satellite TV (BTV) — New in the Palace Season 2 (2019)
Featured as Young Resident Designer (the youngest on the show).
•CCTV-1 / CCTV-3 — 2021 National Day Gala: Chinese Dream · Ode to the Motherland (2021)
Appeared as Cultural & Creative Designer Representative.
•CCTV-1 — Poetry and Painting of China Season 2 (2024)
Featured as Guest Illustrator (created artwork Jiangcheng Sketches).
•Tencent News / Tencent Video — Powerful Youth Talk Season 3 (2024)
Featured as Cultural & Creative Designer Representative.
2. Newspapers & Magazines
•People’s Daily (China) — Ingenious Integration, Connecting Tradition and Modernity (June 23, 2021)
•Changjiang Daily (Wuhan) — Coverage of New in the Palace and viral “Forbidden City Luggage” (Dec 19, 2019)
•China Scholars’ Monthly (《中华英才》) — Special interview feature (June 23, 2021)
3. Digital & Industry Media
•NetEase News — Dialogue with Qiu Ying: 95-Forbidden City Designer’s New Jianghan Lanscape Painting (May 13, 2020)
•Wuhan Polytechnic University Alumni News — Multiple features (2019–2024)
•Huisheng, Upper Strategy New Media, Gtn9, Huaban.com
Works featured and recommended (2018–present)
4. Published Works & Exhibitions
•Artworks Published
◦New Jianghan Lanscape Painting (2020) — Published and exhibited at Zhiyinhao Steamboat, Wuhan
◦Chang’an Still illustration series (2023) — Published internationally via A’ Design Award platform
◦Wudang Mountain Calendar & Map (2021) — Officially published by Wudang Mountain Scenic Area
•Brand & Product Publications
◦Forbidden City Star Travel Luggage (2019) — Official Palace Museum product
◦Shede Liquor “Beautiful China” Packaging (2022–2023) — Mass-produced and distributed
◦Paris Olympics China-France Gift Box (2024) — Official licensed product
ACCOLADES:
MUSE Creative Awards (USA)12Platinum Awards (Highest Honor)
Red Dot Design Award (Germany)4Awards
A' Design Award (Italy)2Gold Award
Multiple Silver & Bronze Awards
iF Design Award (Germany)
New York Design Awards
5 Gold Awards
LANGUAGE SKILLS:
Chinese（mother tongue）
COMPUTER LITERACY:
Adobe Illustrator, Advanced.
COURSES, SEMINARS AND WORKSHOPS::
1.2019–2021, invited by Wuhan Polytechnic University to give lectures including A Wild Artist from Hankou and 1+1=?, sharing experience in cultural and creative design for design students.
2.2020–2023, participated in online public welfare sharing courses on ZCOOL, Gtn9 and other design platforms, focusing on Guochao illustration and innovative design of traditional culture.
3.2022, served as a guest lecturer in Wudang Mountain cultural and creative training courses, sharing methods of cultural tourism IP development and visual design.
4.2024, participated in the youth design exchange forum of Powerful Youth Talk, sharing the practice of integrating traditional aesthetics with modern commercial design.
SYMPOSIUMS AND ACADEMIC CONFERENCES::
1.2021, attended the Xi’an Qujiang Cultural Tourism Innovation Seminar, sharing practices on integrating traditional culture with modern cultural tourism design.
2.2023, attended the Wudang Mountain Cultural and Creative Industry Development Forum, exchanging views on Wudang cultural IP development and commercialization.
3.2024, attended the Youth Cultural Innovation Forum of Powerful Youth Talk, discussing innovative expression of traditional culture by young designers.
4.2019–2024, participated in multiple design industry summits held by ZCOOL, Gtn9 and other platforms, sharing experience in cultural and creative packaging & Guochao illustration design.
MEMBERSHIPS & ASSOCIATIONS:
1.Member of China Designers Association (CDA), 2019 – Present
2.Member of International Council of Visual Arts (ICVA), 2023 – Present
3.Certified Recommended Designer, ZCOOL, 2018 – Present
4.Invited Cultural & Creative Designer, Wudang Mountain Cultural Tourism, 2018 – Present
COLLECTIONS:
1.The Palace Museum: Design prototype and supporting illustrations of the "Palace Museum Starry Sky Luggage", a cooperative project of New in the Palace Season 2 in 2019, permanently collected and displayed by the Palace Museum Cultural and Creative Pavilion.
2.Wudang Mountain Museum: Taizipo IP series illustrations and cultural and creative design drafts, a cultural tourism cooperation project in 2022, incorporated into the Wudang Mountain Cultural Heritage Digital Collection Database.
3.National Library of China: Original design manuscripts of the Shan Hai Jing series input method skin, a cooperative project between Baidu and the National Library of China in 2021, permanently included in the digital resource database of the National Library of China.
4.Private Collections: Multiple original Guochao illustrations (such as the long scroll The Tea Road & Maritime Silk Road and Datang Never Sleeps City Long Scroll) have been privately collected by domestic and foreign design collectors and cultural and creative institutions.
HOBBIES:
Reading, painting, arranging flowers, making tea, traveling
CLIENTELE:
1.The Palace Museum, 2019, Resident Designer for New in the Palace Season 2; designed luggage, Imperial Cat IP, gift boxes and program visuals.
2.Wudang Mountain Administrative Committee, 2018–Present, Exclusive Cultural & Creative Designer; developed Taizipo IP, tourism posters, maps and derivatives.
3.Shede Liquor, 2021–2024, Packaging design for Beautiful China, Zhu Xian co-branded, Tiger Year limited series.
4.Panpan Food, 2024, Visual and packaging design for Paris Olympics China-France anniversary gift box.
5.Beijing Happy Valley, 2023, VI and theme illustrations for night shows Sky Light Night Tour and Heroes of Myth.
6.vivo, 2021, Visual design for S9 series inspired by traditional Chinese colors.
7.ZTE, 2020, Packaging and guochao illustrations for Axon 20 5G New Year edition.
8.Three Squirrels, 2024, Packaging and illustrations for premium Shan Hai Qi Zhen nut gift box.
9.CCTV Poetry and Painting of China Team, 2024, Guest Illustrator; created artwork Jiangcheng Sketches.
10.Qujiang Cultural Tourism (Xi’an), 2021, 24 Solar Terms tourism posters and scroll design.
WEB SITE:
https://wuyao.zcool.com.cn
PORTFOLIO URL:
https://www.zcool.com.cn/work/ZNTU4NjYxNTY=.html
RSS URL:
https://wuyao.zcool.com.cn
REGISTRATION DATE:
2022-01-24 03:18:02
COUNTRY/REGION:
China
ACCOUNT TYPE:
Agency
Awards received by Wu yao
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Beautiful Chinese Wine Gift Box Bronze A' Design Award Winner for Packaging Design Category in 2022 Wu Yao for Shede Spirits Co. Ltd |
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Shacheng Old Cellar Packaging Bronze A' Design Award Winner for Packaging Design Category in 2022 Wu Yao for Huailai Great Wall Wine Marketing Co., Ltd |
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Wudang Mountain Visual Design Bronze A' Design Award Winner for Cultural Heritage and Culture Industry Design Category in 2023 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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Panpan Limited Gift Box Bronze A' Design Award Winner for Packaging Design Category in 2024 Wu Yao for Beijing Wuyao Cultural and Creative Co. Ltd |
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Banov Store Graphic Bronze A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2024 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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Fortune Express Baijiu Packaging Bronze A' Design Award Winner for Packaging Design Category in 2025 Yao Wu for Guizhou Jinsha Liquor Wine Cellar Co., Ltd |
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Taoxichuan Visual Design Bronze A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2025 Yao Wu for Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd |
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Shebude Wine Liquor Packaging Silver A' Design Award Winner for Packaging Design Category in 2022 Wu Yao for Shede Spirits Co. Ltd |
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Chang'an Still Illustration Series Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2022 Wu Yao for Xi'an Qujiang Cultural Tourism Bureau |
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Challenger Alcoholic Beverage Packaging Silver A' Design Award Winner for Packaging Design Category in 2023 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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Dream Collection Illustrations Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2023 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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Trip of Tea Illustrations Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2023 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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Mountain Sea Rare Treasure Premium Nut Gift Box Silver A' Design Award Winner for Packaging Design Category in 2024 Wu Yao for Beijing Wuyao Cultural and Creative Co. Ltd |
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Chongqing Noodles Illustration Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2024 Wu Yao for Beijing Wuyao Cultural and Creative Co. Ltd |
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Mountain River Sage Baijiu Gift Set Silver A' Design Award Winner for Packaging Design Category in 2025 Yao Wu for Guizhou Jinsha Liquor Wine Cellar Co., Ltd |
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Wudang Blessing Visual Identity Silver A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2025 Yao Wu for Wudang Mountain Culture and Tourism Development Group Co., Ltd |
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Beijing Happy Valley Illustration Series Golden A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2022 Wu Yao for Lichexg Technology |
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Chinese Lion Car Sticker Golden A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2023 Yao Wu for Beijing Wuyao Cultural and Creative Co. Ltd |
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