Shacheng Laojiao Packaging by Wu Yao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shacheng Laojiao PRIMARY FUNCTION: Packaging INSPIRATION: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design UNIQUE PROPERTIES / PROJECT DESCRIPTION: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal OPERATION / FLOW / INTERACTION: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated PROJECT DURATION AND LOCATION: The project started in Beijing in October 2022 and ended in Beijing in February 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front SPECIFICATIONS / TECHNICAL PROPERTIES: 320mm x 285mm x 110mm TAGS: Packaging,Gift box，wine，Shackin RESEARCH ABSTRACT: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar CHALLENGE: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process ADDED DATE: 2023-02-22 09:54:05 TEAM MEMBERS (8) : Original designer：Yao Wu, Illustration designer: yuchen Zhang, Illustration designer: boxing Xie, Graphic designer:huafeng Shi, Graphic designer:zhen Tan, Graphic designer:ziyang Zheng, 3D designer:hao Liao and IMAGE CREDITS: Wu Yao, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Huailai Great Wall Wine Marketing Co., Ltd PROFILE: Huailai Great Wall Wine Marketing Co., Ltd. Business scope includes food sales, packaging material sales |
| AWARD DETAILS | |
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Shacheng Laojiao Packaging by Wu Yao is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wu Yao. · Click here to register inorder to view the profile and other works by Wu Yao. |
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