Trip of Tea Illustrations by Yao Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Trip of Tea PRIMARY FUNCTION: Illustrations INSPIRATION: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Beijing in August 2022 and was completed in Beijing in December 2022 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works. SPECIFICATIONS / TECHNICAL PROPERTIES: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type. TAGS: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea RESEARCH ABSTRACT: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious. CHALLENGE: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics. ADDED DATE: 2023-05-06 11:14:37 TEAM MEMBERS (9) : Original designer: Yao Wu, Illustration designer: Yuchen Zhang, Illustration designer: Boxing Xie, Graphic designer:Ziyang Zheng, Graphic designer:Zhen Tan, Graphic designer:Huafeng Shi, 3D designer:Hao Liao, and IMAGE CREDITS: Yao Wu, 2023. |
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| Visit the following page to learn more: https://bit.ly/3wOoIfK | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Wuyao Cultural and Creative Co. Ltd. PROFILE: Beijing Wuyao Culture and Creativity Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, VI design, cultural and creative design, etc. It is a team composed of a group of young and interesting illustrators and designers Enthusiastic in extracting design inspiration from the details of life extracting concepts from ancient Chinese aesthetics focusing on the overall design of different brands in different environments skilled in creating colorful unique compositions and culturally imbued stories providing customers with works that meet brand needs and helping them achieve their expected cultural aspirations and business goals |
| AWARD DETAILS | |
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Trip of Tea Illustrations by Yao Wu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yao Wu. · Click here to register inorder to view the profile and other works by Yao Wu. |
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