Banov Store Graphic by Yao Wu |
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| DESIGN NAME: Banov Store PRIMARY FUNCTION: Graphic INSPIRATION: As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns. OPERATION / FLOW / INTERACTION: Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition. PROJECT DURATION AND LOCATION: The project started in Beijing in January 2024 and was completed in Beijing in February 2024 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness. SPECIFICATIONS / TECHNICAL PROPERTIES: The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system. TAGS: graphic，Panoff RESEARCH ABSTRACT: As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal. CHALLENGE: How to integrate the art style of the 19th century into modern creation is our focus ADDED DATE: 2025-02-28 02:58:49 TEAM MEMBERS (7) : Original designer ：Wu Yao, Illustration designer: Zhang yuchen, Illustration designer: Xie boxing , Graphic designer:Tan zhen, Graphic designer: Tang wenhu, Graphic designer: Zheng ziyang and 3D designer:Liao hao IMAGE CREDITS: Yao Wu, 2024. |
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NAME: Beijing Wuyao Cultural and Creative Co. Ltd. PROFILE: Beijing Wuyao Culture and Creativity Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, VI design, cultural and creative design, etc. It is a team composed of a group of young and interesting illustrators and designers Enthusiastic in extracting design inspiration from the details of life extracting concepts from ancient Chinese aesthetics focusing on the overall design of different brands in different |
| AWARD DETAILS | |
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Banov Store Graphic by Yao Wu is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Yao Wu for design Banov Store here.· Press Members: Login or Register to request an exclusive interview with Yao Wu. · Click here to register inorder to view the profile and other works by Yao Wu. |
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