DESIGN NAME: Chongqing Noodles
PRIMARY FUNCTION: Illustration
INSPIRATION: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
OPERATION / FLOW / INTERACTION: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
PROJECT DURATION AND LOCATION: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
SPECIFICATIONS / TECHNICAL PROPERTIES: 1500mm X 1600mm
TAGS: Illustration,ChongQing Taste
RESEARCH ABSTRACT: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
CHALLENGE: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
ADDED DATE: 2025-02-04 02:44:31
TEAM MEMBERS (7) : Original designer :Wu Yao, Illustration designer: Zhang yuchen, Illustration designer: Xie boxing , Graphic designer:Tan zhen, Graphic designer: Tang wenhu, Graphic designer: Zheng ziyang and 3D designer:Liao hao
IMAGE CREDITS: Wu Yao, 2024.
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