Wudang Mountain Visual Design by Yao Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Wudang Mountain PRIMARY FUNCTION: Visual Design INSPIRATION: Inspired by Wudang culture and Wudang architecture. Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines. OPERATION / FLOW / INTERACTION: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually. PROJECT DURATION AND LOCATION: The project started in Beijing in July 2023 and ended in December 2023 |
PRODUCTION / REALIZATION TECHNOLOGY: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization SPECIFICATIONS / TECHNICAL PROPERTIES: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type. TAGS: Illustration, Wudang, Visual design, Cultural heritage design, RESEARCH ABSTRACT: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system. CHALLENGE: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology ADDED DATE: 2023-09-14 07:55:20 TEAM MEMBERS (8) : Original designer：Wu yao, Illustration designer:Zhang yuchen, Illustration designer:Xie boxing, Graphic designer:Tan zhen, Graphic designer:Zheng ziyang, Graphic designer: Tang Wenhu, 3D designer:Liao hao and Photographer:Zhou Tingjue IMAGE CREDITS: Yao Wu, 2023. |
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| Visit the following page to learn more: https://bit.ly/49Xj0qg | |||||
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NAME: Beijing Wuyao Cultural and Creative Co. Ltd. PROFILE: Beijing Wuyao Culture and Creativity Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, VI design, cultural and creative design, etc. It is a team composed of a group of young and interesting illustrators and designers Enthusiastic in extracting design inspiration from the details of life extracting concepts from ancient Chinese aesthetics focusing on the overall design of different brands in different environments skilled in creating colorful unique compositions and culturally imbued stories providing customers with works that meet brand needs and helping them achieve their expected cultural aspirations and business goals |
| AWARD DETAILS | |
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Wudang Mountain Visual Design by Yao Wu is Winner in Cultural Heritage and Culture Industry Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yao Wu. · Click here to view the profile and other works by Yao Wu. |
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