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| DESIGN DETAILS |
DESIGN NAME: Beautiful Chinese Wine
PRIMARY FUNCTION: Gift Box
INSPIRATION: The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
OPERATION / FLOW / INTERACTION: Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
PROJECT DURATION AND LOCATION: The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
SPECIFICATIONS / TECHNICAL PROPERTIES: Outsourcing box:500mm x 200mm x 500mm
TAGS: Wine Design、Beautiful China、Gift Box
RESEARCH ABSTRACT: Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
CHALLENGE: The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
ADDED DATE: 2022-10-28 07:31:07
TEAM MEMBERS (8) : Original designer:yao Wu, Illustration designer:yuchen Zhang, Illustration designer:boxing Xie, Illustration designer:huafeng Shi, Illustration designer:zhen Tan, Graphic designer:ziyang Zheng, Graphic designer:huafeng Shi and 3D designer:hao Liao
IMAGE CREDITS: Wu Yao, 2022.
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| Visit the following page to learn more: https://www.zcool.com.cn/work/ZNjE5Mzk2MDA=.h
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| COMMENTS |
| Giulia Esposito |
Comment #95780 on June 20, 2023, 9:59 pm |
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I am so thrilled to have stumbled upon this amazing design! The Beautiful Chinese Wine Gift Box is a perfect example of packaging design. The combination of the colors and the intricate details used in the design are simply breath-taking. It looks so elegant and sophisticated, and it would make a great gift for any special occasion.
The use of traditional Chinese elements in the design is also remarkable, as it captures the essence of the country’s culture and heritage. It is also highly functional, with a sleek and modern finish that will make it stand out amongst other gift boxes. Overall, this design is highly creative and unique, and it is no wonder why it has won the A' Design Award. Congratulations to Wu Yao for this incredible accomplishment!
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| Chloe Turner |
Comment #96427 on June 21, 2023, 1:35 am |
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This work is truly stunning! Seeing the emerald green bottle, I'm instantly reminded of the beautiful landscapes of China. The color choice is so spot on and gives the bottle a unique and elegant look. It's very clever how the designer incorporated the idea of civilization, ecology and nature into the design. I love how the harmonious picture is presented, creating a very calming atmosphere. It must have taken a lot of time and effort to come up with such a creative design. Overall, this work is a wonderful example of packaging design and well deserving of the award.
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| Elisabeth Clark |
Comment #97450 on June 21, 2023, 7:16 am |
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I am absolutely amazed by Wu Yao's work titled "Beautiful Chinese Wine". Their unique design perfectly captures the essence of the Wisdom Shede wine bottle, while also reflecting the meaning of civilized ecology and the beauty of China. The idea of using rare animals and nature elements to decorate the five small wine bottles was truly inspired. Furthermore, the green bottle body evokes an elegant charm and adds to the harmonious picture of civilization, ecology, and nature. It is clear that Wu Yao has put a lot of effort into researching and understanding the importance of ecological civilization construction, while also being a practitioner of Beautiful China. As such, their award-winning work is a great example of good design. Well done, Wu Yao!
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| Adam Harris |
Comment #98040 on June 21, 2023, 10:33 am |
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This beautiful and unique packaging design is a true masterpiece. Its harmonious blend of colors and intricate details truly reflects a sense of civilization, ecology, and nature. The top-open design makes it a truly precious gift, while the natural theme of the design highlights the quality of the wine. It is truly a work of art that deserves to be celebrated. Congratulations to the designer for this amazing achievement!
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