Shebude White Liquor Packaging by Wu Yao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shebude White PRIMARY FUNCTION: Liquor Packaging INSPIRATION: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained OPERATION / FLOW / INTERACTION: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor PROJECT DURATION AND LOCATION: The project starts in Beijing in September 2021 It ends in Beijing in November 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass bronzing SPECIFICATIONS / TECHNICAL PROPERTIES: 20cm x 10cm x 30cm TAGS: wine ，packaging，gift RESEARCH ABSTRACT: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations CHALLENGE: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow ADDED DATE: 2022-04-27 09:25:38 TEAM MEMBERS (4) : Original designer: Wu Yao, Graphic designer: Zheng Ziyang , Graphic designer: Shi Huafeng and 3D designer: Liao Hao IMAGE CREDITS: Wu Yao, 2022. |
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| Visit the following page to learn more: https://www.zcool.com.cn/work/ZNTk2MDkyN |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shede Spirits Co. Ltd. PROFILE: As a Chinese famous liquor enterprise and one of the six Golden Flowers of Sichuan liquor shede liquor is the third National Quality Award winner and the third listed company in the Baijiu industry It has two Baijiu brands Tuopai and shede Shede explains the Chinese wisdom with the world in mind |
| AWARD DETAILS | |
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Shebude White Liquor Packaging by Wu Yao is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wu Yao. · Click here to register inorder to view the profile and other works by Wu Yao. |
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