Profile: Daniel da Hora

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About Daniel da Hora : Founder and Chief Creative Officer at DH,LO Creative Boutique since 2010. Multi awarded creative with a 20 years carrier, helped building successful regional and national cases for brands suchas Apple, Carrier, Castrol, Honda, GM, and others.
Speaker at the 60th Cannes Lions International Festival of Creativity (2013), Cristal Festival, FIAP, among others.
Associate Producer at the “Recife: The Playable City” project, a partnership between Brazil (Porto Digital) and UK (Watershed). Member of the jury at several creativity festivals such as New York Festivals, LIA - London International Awards, Tomorrow Awards, Cristal Festival, FIAP Awards, Tomorrow Awards, World Luxury Awards, El Ojo de Iberoamerica, among many others.
Named one of the "Ten most influential creatives in Brazil in 2009" by AdvertLatina. In 2014, was named by Brazilian media theBrazilian creative that most attended to creativity juries in the early 21th Century.
Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (Aiva); member of Art Director's Club (NY/USA); member ofCreative Club of São Paulo (BRA).
STATEMENT OF ART:
Design is the alchemy of transforming the mundane into the magnificent, a symphony of form and function where aesthetics and utility embrace in a harmonious dance. It is the thoughtful response to a need, a silent dialogue between creator and user, where each curve, line, and texture is a whisper of consideration. Design is a deliberate act of empathy, an understanding that materials are not mere substances, but the very skin of our ideas, bearing the weight of environmental and social impacts. In its essence, design is the art of crafting experiences, a philosophical quest to balance the tangible with the intangible, sculpting the world not just as it is, but as it could be - a reflection of our highest aspirations, desires, and dreams.

ORGANIZATION:
Myself

NON-DESIGN OCCUPATION:
Advertising professional Marketing, PR, advertising

EDUCATION:
1996, Graphic Design, GD, Federal University, Recife/BRA;
2004, Semiotics, MA, Federal University, Recife/BRA;
2022, ARts and Design, DOC, Federal University, Recife/BRA.

EXPERIENCE:
1997-2006, Creative Director, Creatto Comunicacao;
2010-, Chief Creative Officer, DH,LO Creative Boutique.

PRIVATE EXHIBITIONS:
2003, "Janelas", Creatto Comunicação, Recife / Brasil
2004, "Janelas", Queens Library Galery, NY / USA
2004, "Infografias", Aeso Barros Melo, Olinda / Brasil
2005, "Ars Ludens", La Honorable Cámara de Diputados de La Nación - Sala VIP, Buenos Aires / Argentina
2009, "Paisagens", FIAP, Buenos Aires / Argentina

MIXED EXHIBITIONS:
2005, "Ars Ludens", Galeria Alicia Brandy, Buenos Aires / Argentina
2018, "Tempo Denso", Aeso Barros Melo, Olinda / Brasil

EVENTS:
2011, "What is it about Brazil?", Tomorrow Awards, New York / USA
2012, "Creativity for Change", Creativity International Awards, Louisville / USA
2013, "No Bounderies For Creativity", Speaker, Cannes Lions Festival, Cannes / France
2015, "Independency Agency", Speaker, Cristal Festival, Courchevel / France
2016, "Creative Criteria", Speaker, Ad Stars Festival, Busan / South Korea
2017, "State of Gelocation Art", Speaker, Cannes Lions Festival, Cannes / France

ACADEMIC PUBLICATIONS:
2007, Imagem e Publicidade – Artes Plásticas, Semiótica e Tecnologia, BI, Bureau de Imagens, Olinda / Brasil, ISBN 9788590713005
2014, Semiótica & Publicidade - a questão do índice e as imagens de terceira geração, BI, Bureau de Imagens, Recife / Brasil, ISBN 9788590713006
2015, Imagem e Publicidade - Por uma semiótica expandida, Escala, São Paulo / Brasil, ISBN 9788590713007

BOOKS:
2007, "Image and Advertising", 100 Pages, Cultura Edition, Recife / Brazil
2014, “Semiótica e Publicidade - a questão do índice e as imagens de terceira geração”, 124 Pages, Ed. PerSe, SP / Brazil
2015, “Imagem e Publicidade - Por uma semiótica expandida”, 112 Pages, Ed. PerSe, SP / Brazil

LANGUAGE SKILLS:
Portuguese (Native);
English (Near Native);
Spanish (Advanced);
Italian (beginner).

COMPUTER LITERACY:
Adobe Illustrator, Expert;
Adobe Photoshop, expert;
Adobe InDesign, Advanced;
Adobe Premiere, Intermediate;
Adobe After Effects, Intermediate.

MEMBERSHIPS & ASSOCIATIONS:
2004, ADC, New York/USA;
2006, CCSP, São Paulo/BRA;
2010, CLIO, New York/USA;
2012, iADAS, NY/USA
2013, Aiva, Los Angeles/USA

PORTFOLIO URL:
https://creativepool.com/danieldahora

REGISTRATION DATE:
2016-03-03 16:31:36

COUNTRY/REGION:
Brazil

ACCOUNT TYPE:
Professional

Awards received by Daniel da Hora


Unique Advertising Campaign

A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2018
Daniel da Hora for Dh, Lo Creative Boutique
Danielle Johnei Gastronomy Branding System

Silver A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2018
Daniel da Hora for Dh, Lo Creative Boutique
Find Some Time Advertising Campaign

Golden A' Design Award Winner for Advertising, Marketing and Communication Design Category in 2018
Agência Um for Agência Um

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