Mokha King Coffe Packaging System Packaging System by Daniel da Hora - Chief Design Officer |
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| DESIGN NAME: Mokha King Coffe Packaging System PRIMARY FUNCTION: Packaging System INSPIRATION: Inspired by the rich heritage of Mokha coffee, this design honors traditional craftsmanship while embracing modern aesthetics. Extensive research into coffee culture, sustainable materials, and user experience informed the creative process. The fusion of botanical elements, soft textures, and minimalistic elegance reflects the brand’s commitment to quality, authenticity, and environmental responsibility. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mokha Coffee’s packaging system blends aesthetics with functionality, emphasizing sustainability and brand identity. The design integrates organic patterns inspired by coffee plants, soft earth tones, and premium materials, ensuring a tactile and visual experience. Combining elegance with practicality, the system enhances user engagement while supporting eco-friendly production, setting a new benchmark in specialty coffee branding. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in September 2022 in Dubai UAE, and it is still a work in progress. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: As it’s a packaging system, we used the regular tools for graphic design and illustration, and for the printing work. SPECIFICATIONS / TECHNICAL PROPERTIES: Mokha Coffee - Packaging System Materials & Dimensions Coffee Beans Pack (Stand-up Pouch) Material Kraft Paper or Matte Laminated Plastic Dimensions 150 x 210 mm (Small) / 200 x 300 mm (Medium) / 250 x 350 mm (Large) Resealable Coffee Bag (Flat-bottom Pouch) Material Multi-layer Laminated Paper or Biodegradable Plastic Dimensions 180 x 270 mm (Medium) / 220 x 310 mm (Large) Cold Brew Glass Bottle Material Amber Glass Bottle with Metal Cap Estimated Volume 250 ml / 500 ml Takeaway Coffee Cup Material Corrugated Paper with Plastic Lid Estimated Sizes 250 ml (Small) / 350 ml (Medium) / 450 ml (Large) Coffee Cream Cup (Single-Use) Material Paper Cup with Plastic Lid Estimated Volume 10 ml / 20 ml Paper Shopping Bag Material Kraft Paper with Twisted Handles Dimensions 280 x 350 x 100 mm (Medium) / 320 x 400 x 120 mm (Large) Coffee Sleeve (Cup Holder) Material Recycled Paper or Kraft Board Dimensions 260 x 60 mm Small Coffee Information Card / Booklet Material Premium Cardstock Paper Dimensions 90 x 120 mm (Single Card) / 90 x 180 mm (Folded Booklet) Business Card Material Textured or Matte-Finish Paper Dimensions 85 x 55 mm Coffee Bean Sample Pack (Flat Sachet) Material Biodegradable Plastic or Laminated Foil Dimensions 100 x 150 mm (Small) / 130 x 180 mm (Medium) TAGS: - RESEARCH ABSTRACT: - CHALLENGE: Mokha Coffee’s packaging system was designed to encapsulate the heritage and refinement of specialty coffee while embracing sustainability and innovation. Just as coffee cultivation requires precision, patience, and dedication, the design process involved meticulous attention to materials, aesthetics, and functionality. Inspired by the organic forms of coffee plants, the packaging conveys authenticity and sensory richness, mirroring the craftsmanship behind every cup. The challenge lay in balancing visual sophistication with eco-conscious choices, ensuring that every element—from typography to color palette—reinforces the brand’s premium positioning while minimizing environmental impact. The result is a packaging system that harmonizes tradition and modernity, reinforcing Mokha Coffee’s commitment to excellence. CEO: Hudaifa Tayeb; COO: Ali Mansur; Chief Design Officer: Daniel da Hora; Senior Designer: Luciana Oliveira. ADDED DATE: 2025-02-28 08:18:35 TEAM MEMBERS (1) : Chief Design Officer: Daniel da Hora. IMAGE CREDITS: Image # 1: Daniel da Hora (Chief Design Officer), 2025. Image # 2: Daniel da Hora (Chief Design Officer), 2025. Image # 3: Daniel da Hora (Chief Design Officer), 2025. Image # 4: Daniel da Hora (Chief Design Officer), 2025. Image # 5: Daniel da Hora (Chief Design Officer), 2025. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Mokha King Coffee PROFILE: Mokha King was named after Mocha Port in Yemen, which is on the coast of the Red Sea. Mocha Port was the main coffee market (Coffea Arabica) from the 15th century untilthe beginning of the 18th century. The coffee itself did not grow in Mocha, but was transported from the countryside to the port of Mocha, from where it conquered the world and was shipped abroad. Still grown with traditional agricultural methods, Mocha coffee is planted, harvested and classified manually; and sun-dried on the roofs to preserve the best of nature. |
| AWARD DETAILS | |
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Mokha King Coffe Packaging System Packaging System by Daniel Da Hora-Chief Design Officer is Runner-up for A' Design Award in Food, Beverage and Culinary Arts Design Category, 2024 - 2025.· Read the interview with designer Daniel da Hora - Chief Design Officer for design Mokha King Coffe Packaging System here.· Press Members: Login or Register to request an exclusive interview with Daniel da Hora - Chief Design Officer. · Click here to register inorder to view the profile and other works by Daniel da Hora - Chief Design Officer. |
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