DESIGN NAME: Unique
PRIMARY FUNCTION: Advertising Campaign
INSPIRATION: Music is in every aspect of contemporary culture. And there are so many different and unique ways to listen to your music, that we understand that keeping an eye on the craft is the key to deliver a genuine and special product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In this campaign we bring our aesthetic vision for the brand, and also we suggest a huge amount of applications, due to the use in a diverse set of platforms and mediums.
All visual aspects were thought to fit PRYMA's best truths as a product, as well as to bring a fresh and more intuitive communication from the brand to its audience, combining graphic design aspects with a clear, yet simple and direct call-to-action as slogan.
OPERATION / FLOW / INTERACTION: All the campaign was tough for posters, magazine and journal ads, as well as OOH materials.
PROJECT DURATION AND LOCATION: During 2018
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PRODUCTION / REALIZATION TECHNOLOGY: Posters, magazine and journal ads, as well as OOH materials.
SPECIFICATIONS / TECHNICAL PROPERTIES: Posters, magazine and journal ads, as well as OOH materials.
TAGS: Music, Headphone, Sound, Luxury
RESEARCH ABSTRACT: Music is in every aspect of contemporary culture. And there are so many different and unique ways to listen to your music, that we understand that keeping an eye on the craft is the key to deliver a genuine and special product.
CHALLENGE: How to manage creative approach with a singular, special and luxury product.
ADDED DATE: 2019-02-21 15:21:59
TEAM MEMBERS (2) : Chief Creative Officer: Daniel da Hora and Senior Designer: Daniel da Hora
IMAGE CREDITS: Daniel da Hora, 2018.
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