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Interview with Daniel da Hora |
Home > Designer Interviews > Daniel da Hora |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Daniel da Hora (DDH) for A’ Design Award and Competition. You can access the full profile of Daniel da Hora by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
DDH: I’ve came from an artists’ family, so the visual background was always part of my experiences. Finding the Graphic Design university was quite a natural move for me.
FS: Can you tell us more about your company / design studio?
DDH: I have more than 25 years of experience in the industry. I was a founder and an active creative (Design and Art Director) for two companies - one from 1997 to 2005 and other from 2010 to 2021. Nowadays I’m an independent designer, working on projects that I can carefully select and that make sense for me, as a creative and if they have something new and good to deliver, and also a Professor / Resaercher at the Visual Arts and creativity fields for a federal. university in Brazil.
FS: What is "design" for you?
DDH: Design is the alchemy of transforming the mundane into the magnificent, a symphony of form and function where aesthetics and utility embrace in a harmonious dance. It is the thoughtful response to a need, a silent dialogue between creator and user, where each curve, line, and texture is a whisper of consideration. Design is a deliberate act of empathy, an understanding that materials are not mere substances, but the very skin of our ideas, bearing the weight of environmental and social impacts. In its essence, design is the art of crafting experiences, a philosophical quest to balance the tangible with the intangible, sculpting the world not just as it is, but as it could be - a reflection of our highest aspirations, desires, and dreams.
FS: What kinds of works do you like designing most?
DDH: I love printing and posters, but also brand identities as well as editorial design. In the odder hand, I’ve always been really close to digital technologies, and that made me feel really comfortable to play with digital and mobile design projects.
FS: What is your most favorite design, could you please tell more about it?
DDH: In a broad sense, I’m fascinated but furniture and decorative objects: as we’re connected to them in our day-by-day, we should chose the right and best ones. As a graphic designer self, one of my best works I consider was a Communications Design for a Brazilian NGO, called Adote Um Gatinho: a conjunction of illustration, branding, advertising, products, and social media.
FS: What was the first thing you designed for a company?
DDH: In the beginning of my career I used to design the signs and all the visual communications for the public transportation system of my hometown, Recife, Brazil.
FS: What is your favorite material / platform / technology?
DDH: As a designer, the tools provided by Apple and Adobe are a must have, for sure. But also, the handmade work, with paper, glue, scissors and pen and pencils is something I don’t let go of my process.
FS: When do you feel the most creative?
DDH: When I’m outdoors and traveling. In fact, traveling, for me, is a moment of pure and deep inspiration.
FS: Which aspects of a design do you focus more during designing?
DDH: I’m really obsessed with typography, color and paper possibilities.
FS: What kind of emotions do you feel when you design?
DDH: I fell free and relaxed. Designing is a process where you feel like having the opportunity to engane with an audience that is, most of time, seeking for a creative approach on something, and you have the knowledge, the technique and the tools to make it happen.
FS: What kind of emotions do you feel when your designs are realized?
DDH: I feel powerfull and useful. Because I was very close to my grandparent - one of the most important Brazilian artists ever, seeking for anew, creative and innovative solution, where the visual was the king, shaped my vision about working with design.
FS: What makes a design successful?
DDH: The very possibility of being the solution for a problem, specially if it considers both company / brand and users. Also, we have to think about the market and all the possibilities the brand or the product has to deal with. Considering all of those aspects can make a design successful.
FS: Who are some of your clients?
DDH: Because I have a 25+ year career, I’ve already worked for Apple, Carrier, Castrol, Dahlstedt Group, Honda, GM, Moka King, Watershed, and a lot of regional and local brands in Brazil.
FS: Do you work as a team, or do you develop your designs yourself?
DDH: Nowadays, I work by myself or as a double, with my associate and wife, also a designer.
FS: Do you have any works-in-progress being designed that you would like to talk about?
DDH: I’m experimenting old fashioned printing / engraving with wood, linocut, etc and its’ possibilities.
FS: How can people contact you?
DDH: I am a hard user of social network, specially instagram (@danieldahora); but I can work very well by e-mail too: danieldahora@me.com
FS: Any other things you would like to cover that have not been covered in these questions?
DDH: Working with design takes a lifelong commitment, and a sense of responsibility on what’s about changing the world. It’s a search for the new, fulfilled with dreams and beauty.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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