Cats in a Box Communication Design by Daniel da Hora |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cats in a Box PRIMARY FUNCTION: Communication Design INSPIRATION: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc. But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running. |
PRODUCTION / REALIZATION TECHNOLOGY: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact. SPECIFICATIONS / TECHNICAL PROPERTIES: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing; Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing; IG Posts: 1080 x 1080 pixels RGB; IG Stories: 1080 x 1920 pixels RGB. Collateral materials: various. TAGS: Cat, Pets, Adoption, Illustration, Color RESEARCH ABSTRACT: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare. CHALLENGE: How to touch people about the serious and sensitive subject of abandoned kittens at the country. ADDED DATE: 2024-03-22 11:56:35 TEAM MEMBERS (1) : Daniel da Hora IMAGE CREDITS: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024. |
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| Visit the following page to learn more: http://www.adoteumgatinho.org.br | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Adote Um Gatinho PROFILE: Adopt a Kitten's (Adote Um Gatinho in Portuguese) main objective is to collect abandoned kittens at risk, provide appropriate veterinary treatment and find safe homes and loving families to adopt them. By purchasing our products, you are contributing to saving more kittens because 100% of the income goes towards covering the costs of the kittens that are rescued, veterinary treatment and food, in addition to maintaining our headquarters where they are sheltered until they are adopted. |
| AWARD DETAILS | |
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Cats in a Box Communication Design by Daniel Da Hora is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Daniel da Hora. · Click here to register inorder to view the profile and other works by Daniel da Hora. |
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