DESIGN NAME: Danielle Johnei Branding System
PRIMARY FUNCTION: Branding System
INSPIRATION: All the design aspects have the letter "D" (from Danielle, the name of the founder / owner) as a center. By taking the colors from some vegetables and ingredients used on high gastronomy we built the color palette for all the branding system.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Branding system for Danielle Johnnei – a gastronomy full-service company that provides not only one of the best Italian trattorias of Northeast Brazil, but also a handfull of other services such as food-service, gastronomy events, training, and gastronomy consulting.
OPERATION / FLOW / INTERACTION: All the materials were thought to bring the taste and the commitment of doing tailored word when we think abut food.
PROJECT DURATION AND LOCATION: The project started in May 2018 and finished in January 2019, and during that time implementations were made by the time materials got approved.
FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY: Stationary materials, but also packages and other collateral materials for a restaurant.
SPECIFICATIONS / TECHNICAL PROPERTIES: Stationary materials, but also packages and other collateral materials for a restaurant.
TAGS: Gastronomy, Food, Restaurant, Chef
RESEARCH ABSTRACT: With a turnover of around U$ 50 billion a year, the Brazilian food market outside the home alone represents a large portion of the food and beverage sector, which has reinvented itself in the midst of the country's current economic crisis. It is in this highly competitive and specialized scenario that our client begins to undertake, from 2018 on.
CHALLENGE: The universe of chefs in the world and in Brazil is not different, and has at least one characteristic: the extreme appreciation of the professional who runs the kitchen. From this insight, we decided to use the chef's name, and especially the first letter of her name, "D", as a creative starting point.
From ingredients used routinely in the cuisine of an Italian trattoria, we captured the colors and developed a varied and harmonious palette, to be the key of differentiation between services provided, along with an also exclusive iconography.
ADDED DATE: 2019-02-12 23:01:03
TEAM MEMBERS (4) : Chief Creative Officer: Daniel da Hora, Senior Designer: Luciana Oliveira, Senior Designer: Daniel da Hora and Account Manager: Samara Menezes
IMAGE CREDITS: Daniel da Hora, 2018.
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