Find Some Time Advertising Campaign by Agência Um

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DESIGN DETAILS
DESIGN NAME:
Find Some Time

PRIMARY FUNCTION:
Advertising Campaign

INSPIRATION:
The idea is to present distance education courses as an alternative for people who can not attend or finish college due to lack of time.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Uninassau is a higher education institution that is part of the Ser Educacional Group, one of the biggest in Brazil. For this Distance Education campaign, the prints show characters that even choked by a routine situation find time to study.

OPERATION / FLOW / INTERACTION:
Posters, magazine and journal ads, as well as OOH materials.

PROJECT DURATION AND LOCATION:
Project duration was from September 2018 to March 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
Offset and digital printed poster materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
48x64cm

TAGS:
Distance Education, Illustration, Chart, Uninassau

RESEARCH ABSTRACT:
The illustration were a handmade illustration at first. All the details and elements of each one were thought to transport the audience to the very universe of each character.

CHALLENGE:
Since illustrations were approved, they was transferred to the computer as a line art drawing for coloring, texturizing, put lights, shadows and volume, in a meticulous work that took 2 (two) months for the illustrator to finish it as we wanted.

ADDED DATE:
2019-02-15 14:26:48

TEAM MEMBERS (17) :
CEO: Luiz Augusto Filho, VP, Operations: Ludmila Canto, VP, Creative: Lenilson Lima, Creative Consultant: Daniel da Hora, Account Manager: Ludmila Marques, Account: Laíza Freitas, Planning: Cida Araújo, Copywriter: Diego Koury , Art Director: Eduardo Fialho, Illustrator: Doug Lira , Media: Cleyton Muniz , Producer Manager: Waydna Wanderley, Producer: Karol Myller, DTP: Rosalvo Pereira , Approval: Andreia Vieira, Approval: Alaide Oliveira and Approval: Bruno Moura

IMAGE CREDITS:
Agência Um, 2018.

Visit the following page to learn more: http://www.uninassau.edu.br/institucional/nac ional


CLIENT/STUDIO/BRAND DETAILS
NAME:
Agência Um

PROFILE:
Full service agency, specialized on strategy and creativity. Finalist and awarded at the most important creativity festivals of the globe, including Cannes Lions, El Ojo de Iberoamerica, Muse Awards, New York Festivals, Cristal Festival, Lisbon Festival, among many others. Published on Archive Magazine and ranked TOP5 creative agencies from Brazil at the publication.



NOMINATION DETAILS

Find Some Time Advertising Campaign by Agência Um is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Find Some Time Advertising Campaign by Agência Um is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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