Avesta Branding System Branding System by Daniel da Hora |
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| DESIGN NAME: Avesta Branding System PRIMARY FUNCTION: Branding System INSPIRATION: Because the company will serve as a hub for the Brazilian real estate market, including bringing foreigner investments, the visual choice was inspired by the iconic basalt formations that occurred in Ireland. These natural structures, formed millions of years ago by volcanic processes, symbolize the perfect integration between the strength of nature, the harmony of forms and stability over time. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Avesta represents a bold fusion of vision, leadership, and innovation, establishing itself as a brand committed to progress and sustainability. With a sophisticated and commanding presence, Avesta mirrors the Brazilian corporate real estate landscape, conveying strength, strategy, and foresight. Seamlessly blending efficiency with innovation, Avesta is poised to redefine the industry with agile, forward-thinking, and sustainable solutions. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in September 2024 in Recife, Brazil, and it was finished (approval) by January 2025. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: As it’s a branding system, we used the regular tools for graphic design and illustration. SPECIFICATIONS / TECHNICAL PROPERTIES: Various: 1 - visit card: 8,5x5cm; 2 - office paper: 21x29,7cm 3 - small envelope: 23x11cm 4 - Big envelope: 23x31cm TAGS: Real-estate, corporate market, new business, graphic design RESEARCH ABSTRACT: - CHALLENGE: By bringing the brand closer to this scenario, the message conveyed is one of solidity, permanence and balance. Just as the basalt hills were sculpted with precision by the action of nature, the brand seeks to reflect meticulous care in every detail of its projects, supporting business strategies on safe and rigorous bases. Furthermore, the continuous beauty of these formations communicates intelligence and order, attributes that reinforce the company’s positioning as a reliable partner in the creation of spaces planned with vision and creativity. Inspired by the basalt hills of Ireland, the logo embodies a symbol of robustness, longevity and natural design, aligning with the brand’s core values and its commitment to building solid paths to success for its clients. ADDED DATE: 2025-02-27 18:45:56 TEAM MEMBERS (1) : IMAGE CREDITS: Image # 1: Daniel da Hora (Chief Design Officer), 2025. Image # 2: Daniel da Hora (Chief Design Officer), 2025. Image # 3: Daniel da Hora (Chief Design Officer), 2025. Image # 4: Daniel da Hora (Chief Design Officer), 2025. Image # 5: Daniel da Hora (Chief Design Officer), 2025. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lefil Company PROFILE: LeFil offers strategic creative marketing and business consulting services to large companies throughout Brazil. LeFil has over a decade of experience in marketing strategy and uses Platforms and Artificial Intelligence (AI) to create marketing strategies and plans aligned with business strategies and goals and collaborate on their implementation. Strategic consulting exponentially increases companies' phygital presence, customer engagement and maximizes the return on investment in all marketing campaigns. From now on, LeFil will offer clients' marketing teams the opportunity to use the AEIOU method in their actions, with the strategic guidance and supervision of our team. |
| AWARD DETAILS | |
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Avesta Branding System Branding System by Daniel Da Hora is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Daniel da Hora for design Avesta Branding System here.· Press Members: Login or Register to request an exclusive interview with Daniel da Hora. · Click here to register inorder to view the profile and other works by Daniel da Hora. |
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