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About Florian Seidl : Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
2011, Industrial Design, MA, University of Art and Industrial Design, LINZ/AUSTRIA
2007, Vehicle Design, MA, Royal College of Art, LONDON/UK
2003, Industrial Design, BA, University of Art and Industrial Design, LINZ/AUSTRIA
01|2015 - present, Design Manager, Lavazza, TURIN/ITALY
07|2015-10|2015, Lecturer, Istituto Europeo di Design, TURIN/ITALY
03|2008-12|2014, Senior Exterior Designer, Fiat, TURIN/ITALY
07|2006-10|2006, internship, Kiska, SALZBURG/AUSTRIA
01|2004-12|2004, internship, Fiat, TURIN/ITALY
2007, London Transport Museum, LONDON/UK.
2007, "Global Cities", Tate Modern, LONDON/UK.
2007, "The Great Exhibition", RCA, LONDON/UK.
2003, "Mehrwert durch Design", UFG, LINZ/AUSTRIA.
2007, first prize, Worshipful Company of Carmen Transportation Design Award
2007, finalist, Worshipful Company of Coach Makers Award
2007, finalist, Geoff Lawson Jaguar Scholarship
2006, finalist, Interior Motives Awards
2006, scholarship, Emanuel und Sofie Fohn Stipendienstiftung
2003, scholarship, Hong Kong Austrian Educational Foundation
2014, "FIAT, THE X FACTOR / IL FATTORE X",Auto&Design n. 209, pages 12-20, November/December, TURIN/ITALY.
2012, "FIAT 500L, OPEN SOURCE ARCHITECTURE / ARCHITETTURA OPEN SOURCE", Auto & Design, n. 195, pages 43-48, July/August, TURIN/ITALY.
2012, "Salzburger prägen Fiat Design", Salzburger Nachrichten, www.salzburg.com/nachrichten/lifestyle/auto-motor/
sn/artikel/salzburger-praegen-fiat-design-4222/, February, SALZBURG/AUSTRIA.
2012, "FIAT PANDA, A CORNERLESS RECTANGLE / UN RETTANGOLO SENZA SPIGOLI", Auto&Design, n. 192, pages 14-23, January/February, Silvia Baruffaldi, TURIN/ITALY.
2007, "Car Design", Monocle, issue 06, pages 135-139, September, LONDON/UK.
2007, "Vehicle design: So what's the next big idea?", The Independent, Sean O'Grady , https://archive.is/O9x7v#selection-2247.117-2247.1
30, May, LONDON/UK
2007, "New tubes for London", The Telegraph, Simone de Fortis, www.telegraph.co.uk/motoring/2746130/New-tubes-for
-London.html, March, LONDON/UK.
2015, "FIAT 500. The design book", 142 Pages, Rizzoli, Enrico Fagone, MILAN/ITALY, ISBN 978-8817084680.
2012, "Infra_MANC: Post-war Infrastructures of Manchester",
exhibition catalogue, Richard Brook and Martin Dodge, 220 pages, MANCHESTER/UK, ISBN 987-0-9562913-2-5
2008, "SONHOS DREAMS: ARQUITETURA, DESIGN, ARCHITECTURE", 136 pages, Viana & Mosley, Bernardo Senna, RIO DE JANEIRO/BRAZIL, ISBN 978-8588721463
2007, "RCA Vehicle Design 2007", 128 pages, Baron Books, Clive Birch, BUCKINGHAM/UK, ISBN 987-0-86023-686-3.
2006, "RCA Vehicle Design 2006", 64 pages, Baron Books, Clive Birch, BUCKINGHAM/UK, ISBN 978-0-86023-683-8.
English (Near Native)
Italian (Near Native)
Awards received by Florian Seidl
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