Lavazza Voicy Coffee Machine by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Lavazza Voicy

PRIMARY FUNCTION:
Coffee Machine

INSPIRATION:
A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.

OPERATION / FLOW / INTERACTION:
Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.

PROJECT DURATION AND LOCATION:
The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber speaker: textile mesh cover

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 157mm / 380mm / 300mm Weight: 4,5kg Removable parts are dishwasher safe Power 1450W, Voltage 220-240, Frequency 50-60 Hz It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.

TAGS:
Lavazza, coffee, espresso, voice assistant, smart, speaker

RESEARCH ABSTRACT:
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

CHALLENGE:
Developing a rich and sensible user experience and integrating the voice assistant properly.

ADDED DATE:
2022-03-12 16:50:30

TEAM MEMBERS (2) :
Florian Seidl and Angelica Rella

IMAGE CREDITS:
Lavazza

PATENTS/COPYRIGHTS:
Design patent/registered design

Visit the following page to learn more: http://tinyurl.com/yc2ryju9
CLIENT/STUDIO/BRAND DETAILS
NAME:
Lavazza

PROFILE:
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.

NOMINATION DETAILS

Lavazza Voicy Coffee MacHine by Florian Seidl is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lavazza Voicy Coffee MacHine by Florian Seidl is Winner in Home Appliances Design Category, 2021 - 2022.



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