Lavazza MilkUp Milk Frother by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Lavazza MilkUp

PRIMARY FUNCTION:
Milk Frother

INSPIRATION:
The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction. The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.

OPERATION / FLOW / INTERACTION:
MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.

PROJECT DURATION AND LOCATION:
The project was designed in Turin, Italy. The complete product development process took about 10 months.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
main shell: plastic (ABS), textured and glossy finishing. logo: pad printed jug: brushed stainless steel silicone rubber feet

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 205mm / 130mm / 230mm Weight: 0,9kg Minimum milk capacity 60 ml Maximum capacity for milk frothing 120 ml Maximum capacity for milk heating 180 ml Removable parts are dishwasher safe Power 500 W Voltage 220-240 Frequency 50-60 Hz It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.

TAGS:
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother

RESEARCH ABSTRACT:
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

CHALLENGE:
Extremely short development time.

ADDED DATE:
2021-03-06 13:36:15

TEAM MEMBERS (1) :
Florian Seidl

IMAGE CREDITS:
Lavazza

Visit the following page to learn more: http://shorturl.at/ghlNZ
CLIENT/STUDIO/BRAND DETAILS
NAME:
Lavazza

PROFILE:
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.

NOMINATION DETAILS

Lavazza Milkup Milk Frother by Florian Seidl is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lavazza Milkup Milk Frother by Florian Seidl is Winner in Home Appliances Design Category, 2020 - 2021.



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