Lavazza MilkEasy Milk Frother by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Lavazza MilkEasy

PRIMARY FUNCTION:
Milk Frother

INSPIRATION:
The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The Design is characterised by its classical appearance and simple operability. The compact shape and formal language with its gently curved side profile, is inspired by a traditional milk bottle. The horizontal ribs impart structure to the cylindrical body and connect it visually to other products of the family.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This elegant frother prepares a wide range of milk-based beverages. With the touch of a button, it makes cold and hot milk froth or hot milk. The backlit button is emphasized by a coloured ring, allowing to link it chromatically to other Lavazza products. The magnetic whisk is removable, and the coated vessel can be rinsed and cleaned easily. The transparent lid lets the user check the progress of the preparation at any time. The metal ring on top adds precision and cleanliness when pouring.

OPERATION / FLOW / INTERACTION:
MilkEasy has a small footprint. It fits in every space and is incredibly easy and intuitive to use. Insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the backlit stop&go button the preparation starts. If you want to prepare cold milk froth you can press and hold the button for three seconds. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte.

PROJECT DURATION AND LOCATION:
The project was designed in Turin, Italy. The complete product development process took about 15 months.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
main shell: plastic (ABS), textured and glossy finishing logo: pad printed coated milk container rubber feet, rubber seal

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 96mm / 96mm / 173mm Weight: 0,9kg Minimum milk capacity 60 ml Maximum capacity for milk frothing 120 ml Maximum capacity for milk heating 180 ml Removable parts are dishwasher safe Power 420-500 W Voltage 220-240 Frequency 50-60 Hz It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.

TAGS:
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother

RESEARCH ABSTRACT:
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

CHALLENGE:
Guarantee ergonomics and internal milk container volume.

ADDED DATE:
2021-03-06 15:59:29

TEAM MEMBERS (1) :
Florian Seidl

IMAGE CREDITS:
Lavazza

Visit the following page to learn more: http://shorturl.at/nstuA
CLIENT/STUDIO/BRAND DETAILS
NAME:
Lavazza

PROFILE:
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.

NOMINATION DETAILS

Lavazza Milkeasy Milk Frother by Florian Seidl is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lavazza Milkeasy Milk Frother by Florian Seidl is Winner in Home Appliances Design Category, 2020 - 2021.



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