Lavazza Classy Plus Coffee Machine by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Lavazza Classy Plus

PRIMARY FUNCTION:
Coffee Machine

INSPIRATION:
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.

OPERATION / FLOW / INTERACTION:
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.

PROJECT DURATION AND LOCATION:
The project was designed in Turin, Italy.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
main shell: plastic (ABS), finishing textured/glossy water tank: plastic drip grid, lever: metal feet: silicone rubber

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg, Power: 1250W, Voltage: 120, Frequency: 60 Hz. Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.

TAGS:
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface

RESEARCH ABSTRACT:
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

CHALLENGE:
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.

ADDED DATE:
2022-03-19 14:53:54

TEAM MEMBERS (1) :
Florian Seidl

IMAGE CREDITS:
Lavazza

PATENTS/COPYRIGHTS:
Design patent/registered design, Patented Milk frothing System

Visit the following page to learn more: http://tinyurl.com/2vnjh8wu
CLIENT/STUDIO/BRAND DETAILS
NAME:
Lavazza

PROFILE:
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.

NOMINATION DETAILS

Lavazza Classy Plus Coffee MacHine by Florian Seidl is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lavazza Classy Plus Coffee MacHine by Florian Seidl is Winner in Home Appliances Design Category, 2021 - 2022.



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