Kateem Trail Running Shoe by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Kateem

PRIMARY FUNCTION:
Trail Running Shoe

INSPIRATION:
We are living in competitive times and sports and recreation are getting ever more important. So it is no surprise that trail running, a sport that offers the chance of real life adventures and competition outside in nature, is growing ever more popular. The main inspirations are coming from this off-road and sometimes extreme performance sport, new production techniques, rock formations, exoskeletons and low poly modeling for good measure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A tough and lightweight trail running shoe making use of new technology and traditional know-how. The upper panels form a stretchy exoskeleton. It is robust, water repellant, breathable, has a carbon toe cap and defined flex zones. A sock-like inner and custom 3D printed insole guarantee perfect fit. The thin midsole can be adjusted with different inlays. Function and ergonomics are expressed with bold volumes, controlled surfacing, striking colors and minimal graphics empowering runners to perform better and achieve more.

OPERATION / FLOW / INTERACTION:
The main aim is better protection and guidance for the foot of trail runners in rough and difficult terrain. The soft inner shoe is protected by a semi-rigid outer shell and a light weight carbon fiber toe cap. The 3D printed insole is an important ergonomic feature. Created individually with a specific profile for every runner rapid manufacturing techniques change the way footwear is designed. With traditional lacing - well known, reliable, easily adjustable - and the heel ribbon getting in and out of the shoe is really simple.

PROJECT DURATION AND LOCATION:
Kateem is a private free time project that was developed and refined step by step on long evenings and during weekends. This lengthy process was finished in 2015 in Turin, Italy.

PRODUCTION / REALIZATION TECHNOLOGY:
New manufacturing technologies and innovative or unusual materials are very important for this concept and make it really possible. The carbon fiber toe cap, the stretchy exoskeleton made from woven 3D textile mesh panels (used for the upper) and the custom 3D printed insole that guarantees a perfect fit for every individual foot and every runner are the main examples. The design does however also build on well-established and proven footwear technology to create an innovative product with exceptional performance.

SPECIFICATIONS / TECHNICAL PROPERTIES:
shoe size 42 (EU) dimensions approximately: 100m x 280 mm x 110mm

TAGS:
concept, design, running, shoe, sneaker, trail, off-road, sport, extreme, innovative, carbon, 3D textile, 3D printing, custom, light weight

RESEARCH ABSTRACT:
The concept is based on personal research analysing the market segment, the main competitors, the target group and relevant trends. Special focus was also put on ergonomics/anthropometrics and current and future materials and production techniques in the field of sneaker and sport shoe design. This research is mainly based on articles, literature review and interviews with experts. The findings were then transformed and translated in a tangible real world clay model and then refined in an extended formal research phase.

CHALLENGE:
The main challenge for a project that is so closely related to the human body is the right balance between ergonomic and functional requirements and the desired formal expression.

ADDED DATE:
2015-08-30 13:17:49

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1 : Photographer Florian Seidl, Kateem Product Shot 01, 2015.
Image #2 : Photographer Florian Seidl, Kateem Product Shot 02, 2015.
Image #3 : Photographer Florian Seidl, Kateem Product Shot 03, 2015.
Image #4 : Photographer Florian Seidl, Kateem Product Shot 04, 2015.
Image #5 : Designer Florian Seidl, Kateem Selected Sketches, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Florian Seidl

PROFILE:
Florian Seidl is an Austrian designer with several years of professional experience. He studied at the University of Art and Industrial Design Linz, the Hong Kong Polytechnic University and the Royal College of Art in London. Currently he is working as Lavazza's design manager at the Innovation Center in Turin. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

NOMINATION DETAILS

Kateem Trail Running Shoe by Florian Seidl is a Nominee in Footwear, Shoes and Boots Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Florian Seidl when results are announced.
AWARD DETAILS

Kateem Trail Running Shoe by Florian Seidl is Winner in Footwear, Shoes and Boots Design Category, 2015 - 2016.

· Read the interview with designer Florian Seidl for design Kateem here.

· Press Members: Login or Register to request an exclusive interview with Florian Seidl.

· Click here to register inorder to view the profile and other works by Florian Seidl.
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