About Soroush Vahidian Kamyar : Soroush always keeps an open mind to state of the art trends and technologies to seek new opportunities in them. He is the Co-Founder and creative director of Vahidian Design, a company that mainly focuses on mobile app and service design in Mashhad, Iran. He oversees UI/UX development and business planning in his team and holds a master degree in industrial design from Azad art university of Tehran. Soroush’s works have earned himself in multiple awards like iF concept, Reddot, A’design award, etc. He is always passionate to use problem solving as well as storytelling approach in his projects and believes that a combination of both approaches would make a tasteful design and enhance emotional level in user. He is a well-rounded individual who enjoys kick boxing and fitness in his free time modify social Behavior and culture of use.