Amal Film Festival Advertising poster by Lama Ajeenah

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DESIGN DETAILS
DESIGN NAME:
Amal Film Festival

PRIMARY FUNCTION:
Advertising poster

INSPIRATION:
hope and peace between Arabs and Europeans.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Amal is an Arabic word that stands for hope. The aim of the festival is to bring Arab social context and culture closer to the general public in Spain, within the international language of cinema. The poster was designed to highlight hope within European and Arabs. Symbolic elements were used like the crescent and the cross to demonstrate the junction of the two cultures. Also, two languages (Arabic, Latin) were merged to look united in order to emphasize the concept of hope and peace.

OPERATION / FLOW / INTERACTION:
The poster was designed to be placed concurrently with the time of the cinematic event.

PROJECT DURATION AND LOCATION:
The project started in February 1st, to February 14th, 2011, in London, UK. It took two weeks to have the poster designed and sent to printer. The poster was designed to be placed in Spain.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The poster was printed on Semi Glossy paper. The technique used to come up with the design was through experimental use of bilingual typography ( Arabic, Latin). The composition was based on the word (Amal) in both languages which means hope to emphasize the concept and highlight the name of the festival.

SPECIFICATIONS / TECHNICAL PROPERTIES:
A2 size poster, 420 x 594 mm.

TAGS:
Advertising poster design, Amal film festival, Lama Ajeenah, Arabic typography, Arabic poster, graphic design, typographic poster, Spain poster design, Cinema posters

RESEARCH ABSTRACT:
The research was based on the meaning of the word. Typography was utilized to show the two languages working harmoniously to form the poster. Semiotics was used as a method to visualize the meaning of the word, Amal. The crescent and cross were used as symbols to depict peace and hope between different religions Islam, and Christianity.

CHALLENGE:
The challenge remains in forming harmony typographically and visually between different religions, and languages to highlight hope.

ADDED DATE:
2014-02-19 09:22:42

TEAM MEMBERS (1) :
The poster was designed by Lama Ajeenah, under the supervision of Mr. Barnbrook at Barnbrook studio, London.

IMAGE CREDITS:
Amal Film Festival, poster designed by Lama Ajeenah under the supervision of Mr. Barnbrook at Barnbrook studio, London.

Visit the following page to learn more: http://lamaajeenah.wix.com/lama-ajeenah
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lama Ajeenah

PROFILE:
Amal Film Festival is a means of peace; their aim of protest and struggle is in search of a fairer society. Be part of change. Be part of the hope of a better society. Their aim is to bring artists together, interchange their diverse backgrounds through one common language; cinema. The festival takes place in Spain, the rich country of tolerance in culture and religion.

NOMINATION DETAILS

Amal Film Festival Advertising Poster by Lama Ajeenah is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Amal Film Festival Advertising Poster by Lama Ajeenah is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.

· Read the interview with designer Lama Ajeenah for design Amal Film Festival here.

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