Li Xiang, who founded X+Living Architecture and Interior Design in 2011, has created representative and outstanding design works across diverse business formats such as commercial real estate, culture, retail, family entertainment and hospitality. She leverages her distinctive insights into art and culture to construct commercial spaces teeming with emotional tension, crafting sensory escape points for the general public and infusing the brands she serves with design creativity that confers a competitive edge. Her work has been globally recognized with numerous accolades, garnering over a hundred design awards, and she has also been invited to serve as a judge for international competitions such as the Dezeen Awards, Frame Awards, and A' Design Awards. She has been honored as Forbes's Designers with the Most Potential, German Iconic Design Award's Interior Designer of the Year, and Global Interior Retail Design Awards at the Prix Versailles Awards. In 2020, she was the only Chinese designer selected by Fast Company in the "Most Creative People in Business". In 2021, she became the only Chinese designer listed in the PMI Future 50.