Believes that a cinema should pay attention to the connection between audience and the art of film instead of just providing entertainment and popcorn, so the designer moved the scenes and stories behind the films to the public view and the boring waiting area became a pre-order reaction container for the emotions. The awe of the creator was also projected into the design.

In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. Her high-profile design has become the benchmark in aesthetic design and strategic design, and won international recognition with a series of top international awards.

X+Living, founded in 2011 by Chinese architect Li Xiang, is an international architectural design company with a high pursuit of the perfect integration of artistic aesthetics and practical functions. X+Living takes＂design creates value＂ as the core concept and insists on achieving the highest quality of design works from conceptual design to final completion. The projects, which has involved many fields of business, including parent-child, hotel, office, retail, culture, commerce, etc, had always driven the trend of the industry with high-level design confections and triggered enthusiastic feedback at the phenomenal level in the design industry. Accompanied by the management and founding of Li Xiang, X+Living has become a top design team led by several experienced designers. With high expert skills and outstanding service awareness, X+Living has created a surreal experience for consumers and unexpected brand values for customers.