Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

Li Xiang, who obtained her degree of Architecture at Birmingham City University in the United Kingdom, founded X+Living Architecture and Interior Design in 2011 and later crossed into the field of interior design. She has created numerous representative design works across diverse sectors such as commercial real estate, culture, retail, family-oriented business and hospitality. She leverages her distinctive insights into art and culture to construct commercial spaces teeming with emotional tension, crafting sensory escape points for the general public and infusing the brands she serves with design creativity that confers a competitive edge. Her work has been globally recognized with numerous accolades, garnering over a hundred design awards, and she has also been invited to serve as a judge for international competitions such as the Dezeen Awards, the Frame Awards, and the A’Design Awards. She has been named one of Forbes's Designers with the Most Potential, German Iconic Design's Interior Designer of the Year, and won a Global Interior Retail Design Award at the Prix Versailles. In 2020, she was the only Chinese designer selected by FAST COMPANY in the "Most Creative People in Business". In 2021, she became the only Chinese designer listed in the PMI Future 50.

X+LIVING, established in 2011 by Chinese architect Li Xiang, is an international architectural design company involved in multifield projects including retail, office, hospitality, parent-child, malls, etc. As an award-winning company, X+LIVING has always been noted by professional institutions and medias worldwide for its escher-like visuality and immersive spatial experiences. Owing to the founder Li Xiang’s academic background of architecture, each of X+LIVING’s design works adopts boundary-crossing thinking and unique formal strategy to create theatrical dreamy spaces with story-telling charms that engage the senses and provide fun. X+LIVING takes “design creates value” as the motto and insists on achieving the highest quality of design works from conceptual design to final completion. Employing bold geometries, vibrant colors and rich creativity, X+LIVING still pursues the perfect integration of artistic aesthetics and practical functions whilst never loosing the sight of business purpose. In the current rapid-changing business community filled with demanding consumers, X+LIVING has been acknowledged as a leader in commercial space design that always driven the trend of the industry with high-level design confections and received enthusiastic reception among visitors and online audiences.