Creativity is not something that can be turned on like a tap. You are either creative or you are not. It is something you cannot teach you can only feed it. I feel most creative when we are having a design/brain storming meeting in the studio. I love the interaction of other like-minded, passionate people; ideas really come alive! Packaging is my passion, it started from my love of sculpture and form as a young artist and design allows me the best of both worlds to produce a piece of packaging that is not only stunning, but unique and meaningful with real purpose for our clients.