The brief was to create a stunning range of packaging for the Spice Chakra range of authentic Indian recipe packs that would have stand-out shelf appeal. The answer - to design packs that were true to the authentic heritage of the recipes, and which showcased the colours and spices of India. By using an intense colour pallet which was colour coded to represent the region the recipes came from, and by presenting the ingredients in clear bags within a foldout card outer, the packs were designed to entice the customer to pick them off the shelf and take them home to try them out.

Creativity is not something that can be turned on like a tap. You are either creative or you are not. It is something you cannot teach you can only feed it. I feel most creative when we are having a design/brain storming meeting in the studio. I love the interaction of other like-minded, passionate people; ideas really come alive! Packaging is my passion, it started from my love of sculpture and form as a young artist and design allows me the best of both worlds to produce a piece of packaging that is not only stunning, but unique and meaningful with real purpose for our clients.

Spice Chakra is a company based in the UK, but with traditional Indian roots. Their MD has travelled the width and breadth of India collecting recipes to bring back and share with UK market. It is important to them to share their love of good, authentic Indian recipes that support the body and feed the mind.