The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer...to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety.

Creativity is not something that can be turned on like a tap. You are either creative or you are not. It is something you cannot teach you can only feed it. I feel most creative when we are having a design/brain storming meeting in the studio. I love the interaction of other like-minded, passionate people; ideas really come alive! Packaging is my passion, it started from my love of sculpture and form as a young artist and design allows me the best of both worlds to produce a piece of packaging that is not only stunning, but unique and meaningful with real purpose for our clients.

Vonziu Elite Formulating canine diets with one mission in mind GUARANTEED SPECIALIST nutrition that only an Elite food can provide Our Promise To You - to ensure our specialist food meets your Champion's most stringent nutritional requirements and provides the ultimate in fitness levels and vitality