Prof. Chen holding a Master and Bachelor degree of Industrial Design, he has been an associate professor teaching product design, creative design thinking in University for more than 30 years. Being a practice designer and a university design instructor, he played an active role in creative design industry, with few hundreds of products he had designed and awarded with lots of merits and accolades. He had instructed few hundreds award winning works and projects from students he taught. He also established his own design studio focusing in strategic design thinking, product planning and branding services, helping many SME companies to acquire project funding from government.