The brand name is acronym from the sentence in oneself eyes, is the concept of viewing the world from a personal perspective and the initial in lowercase underscores a closer, more personalized connection with consumers. The brand logo presented in uppercase letter M enclosed in the shape of eyeglass frames, symbolizes a handshake image with mutual trust between company and customers. Standard colors include stylish purple and vibrant orange, adding lively appeal. The brand offers premium, stylish eyewear, building trust and relationships with consumers.

Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy. Chen has received numerous international accolades, including the German iF Award, Red Dot Award, Japan’s Good Design Award (GMARK), Italy’s A’ Design Award, China’s Xiamen Strait Industrial Design Grand Prize, the Golden Pin Design Award, the Cultural & Creative Excellence Award, and the National Invention and Creation Award. His works have been collected by esteemed institutions such as The Chicago Athenaeum: Museum of Architecture & Design (USA), the Museum of Outstanding Design (Italy), the Design Museum in Hebei (China), and Taiwan’s National Science and Technology Museum. Additionally, he holds dozens of patents and has guided students to win hundreds of awards in domestic and international design competitions.

Established in 1965, Tainan University of Technology is an university with “cultural creativity” as the core value, they devote themselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, they are positioned and advancing to a technology university of “cultural and creative teachings.”