The brand name is acronym from the sentence in oneself eyes, is the concept of viewing the world from a personal perspective and the initial in lowercase underscores a closer, more personalized connection with consumers. The brand logo presented in uppercase letter M enclosed in the shape of eyeglass frames, symbolizes a handshake image with mutual trust between company and customers. Standard colors include stylish purple and vibrant orange, adding lively appeal. The brand offers premium, stylish eyewear, building trust and relationships with consumers.

Prof. Chen holding a Master and Bachelor degree of Industrial Design, he has been an associate professor teaching product design, creative design thinking in University for more than 30 years. Being a practice designer and a university design instructor, he played an active role in creative design industry, with few hundreds of products he had designed and awarded with lots of merits and accolades. He had instructed few hundreds award winning works and projects from students he taught. He also established his own design studio focusing in strategic design thinking, product planning and branding services, helping many SME companies to acquire project funding from government.

Established in 1965, Tainan University of Technology is an university with “cultural creativity” as the core value, they devote themselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, they are positioned and advancing to a technology university of “cultural and creative teachings.”