Graduated as a master of electrical engineering Vasil Velchev actually have more than 10 years of experience as a graphic designer in an international company. At the beginning product design was more like a hobby, but after some worldwide publications and awards he started to believes more in his ideas. Several years ago he started a project called MAGMA which have the purpose to collect all of his creations under one roof. The name was choosen on purpose. It tries to describe the designer's feeling about the original idea that stays at the begining of every project, to wit: it have to be always in 'liquid' form, to be transformed constantly in order to see every form it could take, to be kept alive till the idea became a solid product.