Ego is an armchair designed to offer an opportunity to change its appearance whenever and whatever you like. If you are bored of the color scheme you don't need to buy another furniture, you just need to rearrange the position of the elements in the way you like and you will have a brand new look. Sometimes an unpredictable development or change of circumstances could happen, changing mood, unexpected guest, even the weather could affect your perspective. You can now express you attitude by giving the interior new look. Simply slide the soft elements to receive a new pattern.

Graduated as a master of electrical engineering Vasil Velchev actually have more than 10 years of experience as a graphic designer in an international company. At the beginning product design was more like a hobby, but after some worldwide publications and awards he started to believes more in his ideas. Several years ago he started a project called MAGMA which have the purpose to collect all of his creations under one roof. The name was choosen on purpose. It tries to describe the designer's feeling about the original idea that stays at the begining of every project, to wit: it have to be always in 'liquid' form, to be transformed constantly in order to see every form it could take, to be kept alive till the idea became a solid product.

Magma graphics started as graphic design studio and eventually evolves into product design brand label. The name came from our perspective about the nature of creating. Like the magma, creating process is not a constant value, the idea is in continuous transformation.