Our life is a never ending searching of pleasure and comfort. Everyone of us is trying to find the best balance between functionality and design and if we want the product to be economical that makes it even more difficult. With my close-coupled wc i was trying to find exactly this balance. It combines new approaches and technologies of increasing efficiency, saving water and materials and at the same time all this good stuff are hidden below a bold, monolith and extravagant design.
Graduated as a master of electrical engineering Vasil Velchev actually have more than 10 years of experience as a graphic designer in an international company. At the beginning product design was more like a hobby, but after some worldwide publications and awards he started to believes more in his ideas. Several years ago he started a project called MAGMA which have the purpose to collect all of his creations under one roof. The name was choosen on purpose. It tries to describe the designer's feeling about the original idea that stays at the begining of every project, to wit: it have to be always in 'liquid' form, to be transformed constantly in order to see every form it could take, to be kept alive till the idea became a solid product.
MAGMA graphics is a place where the ideas are never in solid shape, they are in constant transformation and you can never guess what will be the final result. The name was choosen on purpose. It tries to describe the designer's feeling about the original idea that stays at the begining of every project, to wit: it have to be kept alive till the idea became a solid product.