Inspired by the colour red, which symbolises good fortune in Chinese Culture, The Reflection Room is a spatial experience that has been created entirely out of red mirrors to create an infinite space. Inside, typography plays the role of connecting the audience to each of the Chinese New Year’s main values and prompts people to reflect on the year that has been and the year ahead.

Beck is the founder of The Cutaway - a creative studio that explores cultural storytelling in the public space to connect people to places and craft messages of meaning and value. Combining her love for design, technology and craft, her work challenges the curious and presents visual stories in the public space that are compelling and memorable. Her career spans over 20 years in the communication design industry, with her work being peer reviewed receiving numerous international awards. Her projects are vast, applying her sharp creativity through a wide range of disciplines including brand strategy, art direction and public art activations. A driver for challenging the way we see design and it’s role in our world, she shares everything she knows as a leader in industry led design education and has lectured and developed post graduate design courses in the Australian academic environment.

Emporium Melbourne is the largest Australian designer retail precinct in the country.It's 225 stores provide a fusion of fashion, culture, food and art. It features a mix of Australian and International designers, innovative concept and flagship stores, plus world class architecture.