Home embraces the nostalgia of one’s personal home and is a combination of the old and the new. Vintage 1960 paintings cover the back wall, small personal memento's are scattered throughout the display. Together these things are intertwined in a mass of string forming together as one story, where pending where the viewer stands it reveals a message.

Beck is the founder of The Cutaway - a creative studio that explores cultural storytelling in the public space to connect people to places and craft messages of meaning and value. Combining her love for design, technology and craft, her work challenges the curious and presents visual stories in the public space that are compelling and memorable. Her career spans over 20 years in the communication design industry, with her work being peer reviewed receiving numerous international awards. Her projects are vast, applying her sharp creativity through a wide range of disciplines including brand strategy, art direction and public art activations. A driver for challenging the way we see design and it’s role in our world, she shares everything she knows as a leader in industry led design education and has lectured and developed post graduate design courses in the Australian academic environment.

Upper West Side, created by Far East Consortium is an integral part of Melbourne’s unique laneway shopping culture with boundaries along Lonsdale, Little Bourke and Spencer Streets. This ground-floor retail precinct stands in the new and emerging ‘New York inspired’ heart of the Melbourne CBD.