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View Larger Image and Additional Photos of ABC Design CommunicationAbout ABC Design Communication : Andromachi Kakava is the founder of ABC Design Communication. Her career began with flexographic clichés and evolved to creative advertising, logo creation, photography, and print design. Her education and hands-on experiences led to a blend of strategy and creativity, laying the foundation for her work. Twenty-five years ago, she assembled a team of passionate professionals, and today, AbcDesign is known for their captivating and always resonating aesthetic. Since receiving multiple international awards, their projects stand as a testament to their deep understanding of the product and market dynamics. Committed to learning and adaptation, AbcDesign’s perspective of impactful design keeps elevating brands to greater heights.
Design, for me, is a way of thinking, feeling, and communicating. It is never just about form or function — it’s about meaning. Design has the power to influence perception, evoke emotion, and carry values across time and space. That’s why I believe design is a cultural act, not just a commercial one.
I see design as a subtle but strong force that shapes behavior and reflects identity. It can simplify the complex, give beauty to the ordinary, and create emotional resonance even in the smallest details. Whether it’s packaging, a visual system, or a photographic image, I strive to design with clarity, purpose, and respect for the people who will interact with it.
Art inspires me to seek depth, symbolism, and narrative. Design gives me the tools to translate those ideas into practical reality. I believe in thoughtful aesthetics — not decorative — but intentional, well-researched, and grounded in concept. Each project is a balance between intuition and discipline, imagination and precision.
In the end, design is how I contribute to the world: by creating things that are useful, honest, and beautiful — and by telling stories that matter.
ORGANIZATION:
ABC Design Communication
NON-DESIGN OCCUPATION:
Photographer-artist Media, graphic, printing, culture, design
EDUCATION:
After completing high school, I studied Graphic Design and Interior Decoration, and throughout my career I have attended numerous seminars and workshops on photography, packaging design, printing techniques, and modern production processes.
I actively follow developments in typography, graphic design, paper materials, packaging innovation, and printing, and I regularly participate in design exhibitions, industry events, and educational sessions both in Greece and abroad. I strongly believe in lifelong learning and in staying in touch with the evolving aesthetics, materials, and technologies of our time.
EXPERIENCE:
While still in design school, I began working for companies specializing in the production and printing of cardboard packaging, gaining early hands-on experience with flexographic plates and print preparation techniques. This gave me a solid understanding of materials, technical processes, and the realities of commercial production.
Later, I worked extensively in the editorial and publishing sector, contributing to the design and layout of a wide range of monthly and trade magazines, covering topics from technology and automobiles to fashion and lifestyle. This diverse exposure helped me develop a flexible visual language and sharpen my communication skills across different content and audiences.
All of this experience formed a strong foundation that allowed me, in 2003, to establish my own studio — ABC Design Communication — which I continue to lead to this day.
MIXED EXHIBITIONS:
2017 – “13 Portrait Studies”
Group photography exhibition focused on portrait interpretation by 13 photographers.
Athens, Greece
2017 – “The Man Through Her Lens”
Collective exhibition exploring male presence through the eyes of women photographers.
Athens, Greece
2018 – “Five Different Approaches to Photography”
Curated by Dionysis Koutsis, a group show presenting five distinct visual approaches.
Athens, Greece
“3rd Photosphere Festival”
International environmental photography festival with dual exhibitions in two islands.
Locations:
Paros (June 30 – July 15, 2019)
Patmos (July 28 – August 11, 2019)
“Everyday Pictures” – Photography Circle
Group show focusing on the aesthetics of daily life and the ordinary.
Location: Athens, Greece
Date: 2020
AWARDS:
2024
A’ Design Awards – Sottos Family, Espresso Coffee, IRON
A’ Design Awards – Frezyderm, Face Serums, IRON
A’ Design Awards – Jean Paul Lab, Smoothies, IRON
Indigo Awards – Olive Spa, Mythology, SILVER
Indigo Awards – Coffee Wave, Filter Coffee, SILVER
Indigo Awards – Victoria’s Lab, Cake, SILVER
Indigo Awards – Frezyderm, Slimming Line, BRONZE
Indigo Awards – Sottos Family, Espresso Coffee, BRONZE
Indigo Awards – Frezyderm, Feminine Line, BRONZE
Indigo Awards – Nyssos, Balsamic, BRONZE
Indigo Awards – Kontos, Chutney, BRONZE
Indigo Awards – Frezyderm, Face Serums, BRONZE
World Brand Design Society Awards – Nyssos, Olive Oil with Herbs, COMMENDED
World Brand Design Society Awards – Victoria’s lab, Cake, COMMENDED
2023
Novum Awards – Frezyderm, Immuno, GOLD
Novum Awards – Frezyderm, Face Serum, GOLD
Novum Awards – Frezyderm, Velvet Colors, GOLD
Novum Awards – Victoria’s Lab, Cake, GOLD
Novum Awards – Jean Paul Lab, Syrop, GOLD
Novum Awards – Kontos, Chutney, GOLD
Novum Awards – Violanta 3 ylika, SILVER
Novum Awards – Nyssos, Balsamic, SILVER
Indigo Awards – Nyssos, Bio Olive Oil, GOLD
Indigo Awards – Frezyderm, Velvet Colors, SILVER
Indigo Awards – Violanta, Oat Chocolate, SILVER
Indigo Awards – Sottos Family, Greek Coffee, BRONZE
Indigo Awards – Nyssos, Olive Oil with Herbs, BRONZE
Indigo Awards – Treli Arkouda, Honey, BRONZE
2022
Novum Designers Awards of the Wear 2022, ABC DESIGN COMMYNICATION
Novum Awards – Frezyderm, Sensitiive Kids Deodorant, GOLD
Novum Awards – Frezyderm, Cough Kids, GOLD
Novum Awards – Frezyderm, Vitamin D3, GOLD
Novum Awards – Frezyderm, Diamond, GOLD
Novum Awards – Nyssos, Olive Oil with Herbs, GOLD
Novum Awards – Olive Spa, Cosmetics, GOLD
Novum Awards – La Vittoria, Chocolate Drinks, GOLD
Novum Awards – Treli Arkouda, Honey, GOLD
Novum Awards – Violanta, Zero Cookies, SILVER
Novum Awards – Kyma, Greece Coffe, SILVER
Packaging Innovation Awards – Frezyderm, Sensitiive Kids Deodorant slive, GOLD
Packaging Innovation Awards – Frezyderm, Sensitiive Kids Deodorant, SILVER
Packaging Innovation Awards – Treli Arkouda, Honey, BRONZE
Packaging Innovation Awards – Violanta, Zero Cookies, SILVER
c2award – Frezyderm, Sunscreen on the Move, HONORABLE MENTION
c2award – Frezyderm, Velvet Colors, HONORABLE MENTION
2021
Packaging Innovation Awards – Frezyderm, Sunscreen on the move, GOLD
Packaging Innovation Awards – Olive Spa, Olive Spa Cosmetics, GOLD
Packaging Innovation Awards – Jean Paul Premium Beverage, Smoothies, SILVER
Packaging Innovation Awards – Jean Paul Premium Beverage, Chocolate Drinks, SILVER
Packaging Innovation Awards – Violanta, Digestive Cereals, BRONZE
Indigo Awards – Jean Paul Premium Beverage, Smoothies, GOLD
Indigo Awards – Jean Paul Premium Beverage, Chocolate Drinks, GOLD
2020
Packaging Innovation Awards – Frezyderm, Frezylac gold 1,2 & 3, GOLD
Packaging Innovation Awards – Frezyderm, Cream to Powder & Fluid to Powder, GOLD
Packaging Innovation Awards – Frezyderm, Nasal, SILVER
Packaging Innovation Awards – Frezyderm, Organic Herbe, BRONZE
Packaging Innovation Awards – Frezyderm, Diamond Cream & Wrinkle Fighter, BRONZE
Packaging Innovation Awards – Organic Food 8, Wine, BRONZE
Indigo Awards – Nyssos, Olive Oil, SILVER
Indigo Awards – Jean Paul Lab / Tea, SILVER
Indigo Awards – Violanta, Proteino Cookies, BRONZE
Printing Awards – Specialty Finishing Company of the Year | Frezyderm Active Sun Screen, GOLD
Printing Awards – Specialty Finishing Company of the Year | Frezyderm Crilen, GOLD
Printing Awards – Specialty Finishing Company of the Year | Frezyderm Nazal, GOLD
Printing Awards – Packagin Flexible, Frezyderm, Crilen, SILVER
Printing Awards – Specialty Finishing specialty Effects, Frezyderm, Active Sun Screen Boxes, SILVER
2019
Creativity International Print & Packaging Design Awards – Nikolaou Family, Handmade Soaps, GOLD
Creativity International Print & Packaging Design Awards – Violanta, Proteino Cookies, SILVER
Creativity International Print & Packaging Design Awards – Frezyderm, Crilen, BRONZE
Packaging Innovation Awards – Frezyderm, Holestic, SILVER
Packaging Innovation Awards – Jean Paul, Tea, SILVER
Packaging Innovation Awards – Nyssos, Olive Oil, BRONZE
2018
Best Pharmasy Awards – Frezyderm, Toothpaste, GOLD
Creativity International Print & Packaging Design Awards – Nyssos, Olive Oil, SILVER
Creativity International Print & Packaging Design Awards – Nikolaou Family, Bio Olive Oil, SILVER
Creativity International Print & Packaging Design Awards – Organic 8, Wine, SILVER
Creativity International Print & Packaging Design Awards – Kontos / Dry Figs, BRONZE
2017
Packaging Innovation Awards – Frezyderm, Antiage-Moisturizing Product, GOLD
Packaging Innovation Awards – Evochem S.A., Minos Spray, SILVER
Packaging Innovation Awards – Frezyderm, Acne Treatment, SILVER
Creativity International Print & Packaging Design Awards – Evochem S.A., Minos Spray, SILVER
Labela Awards – Imel, Barba, BEST OF
Labela Awards – Imel, Barba, GOLD
Labela Awards – Frezyderm, Toothpaste, BRONZE
2016
Packaging Innovation Awards – Frezyderm, Toothpaste, GOLD
PRESS APPEARANCES:
PRESS APPEARANCES & COVER DESIGN FEATURES
Packaging of the World – NYSSOS ORGANIC OLIVE OIL
Packaging of the World – SOTTOS FAMILY “GRECO COFFEE”
Packaging of the World – FREZYDERM VITAMIN D3
Packaging of the World – FREZYDERM “VELVET COLORS”
Packaging of the World – KONDOS TRADITIONAL PRODUCTS REBRANDING
Packaging of the World – FREZYDERM DIAMOND COSMETIC SERIES
Packaging of the World – LA VITTORIA CHOCOLATE
Packaging of the World – FREZYDERM SUNSCREEN CREAM / FLUID TO POWDER
Packaging of the World – FREZYDERM ORGANIC HERBS
Packaging of the World – FREZYDERM CRILEN REDESIGN
Packaging of the World – VIOLANDA – PROTEINO BISCUITS
Packaging of the World – FREZYDERM HOLISTIC CREAMS
Packaging of the World – NIKOLAOU FAMILY HAND-MADE SOAPS
Packaging of the World – FREZYDERM PHARMACEUTICAL ACNE TREATMENT
Packaging of the World – NIKOLAOU FAMILY BIO OLIVE OIL
Packaging of the World – NYSSOS OLIVE OIL
Packaging of the World – ORGANIC FOOD 8 – A GREEK ARTISTIC APPROACH
Packaging of the World – FREZYDERM ANTIAGE-MOISTURIZING PRODUCT RANGE
Packaging of the World – MINOS COLOR SPRAY
Packaging of the World – IMEL BARBA – MENS HAIR & BEARD TREATMENT
Packaging of the World – FREZYDERM TOOTHPASTE
C2A – Frezyderm “Sunscreen on the Move”
C2A – Frezyderm “Velvet Colors”
World Brand Design Society – Greek Mythology Perfumes by Olive Spa
World Brand Design Society – Jean Paul Lab ” Tea Packaging – Elevating Tea Making with Color and Elegant Design”
World Brand Design Society – Packaging Design for Sottos Family’s Espresso Coffee Beans
World Brand Design Society – Victoria’s Lab Mixture For Cake Packaging Design
World Brand Design Society – ABC Design Creates Packaging Design for Violanta Biscuits
World Brand Design Society – Packaging Design for Ice Cream Syrups “Jean Paul Lab”
World Brand Design Society – Packaging Design for Chutney From Grandpa’s Garden
World Brand Design Society – Violanta Rice Biscuits Packaging Design
World Brand Design Society – Holistic Product Range
World Brand Design Society – Packaging Design for Nikolaou Family Hand-made Soaps
World Brand Design Society – Figs from Grandpa’s Greek Garden
World Brand Design Society – Bottle Design for Nyssos Extra Virgin Olive Oil
World Brand Design Society – Bottle Design for Family Organic Olive Oil
World Brand Design Society – Pharmaceutical Acne Treatment Complete Product Range
World Brand Design Society – A Greek Artistic Approach for the Design of Portraits Characters Label Wine Series
World Brand Design Society – ABC Design – Imel Professional
Favourite Design – Favorite Designer of the Day
Favourite Design – Nyssos ”Flavoured Olive Oil”
Favourite Design – Frezyderm Diamond
Favourite Design – Minos Color Spray
ALL PACK HELLAS, Jan – Feb 2025
Designed the magazine cover dedicated to the “White Ribbon: Say No to Violence Against Women” campaign.
ALL PACK HELLAS, Nov – Dec 2022
Cover design for a special issue on gender-based violence, titled “A Box Full of Fear.”
ALL PACK HELLAS, Sept – Oct 2021
Cover design commemorating 200 years of Greek independence, celebrating freedom through symbolic packaging.
ALL PACK HELLAS, Mar – Apr 2021
Editorial and cover design focusing on Greek cultural identity and design expression through packaging.
ALL PACK HELLAS, Jul – Aug 2017
Cover feature on the emotional impact of packaging design.
ALL PACK HELLAS – Interview with Machi Kakava
Featured interview discussing design process, packaging strategy, and the deeper purpose behind visual storytelling.
Design Rush – Frezyderm ”Vitamin D3”
Branding and Design: Σμιλεύοντας τα Insights σε branded προσωπικότητες – Marketing Week
«The Book of 10 – Best of 2021»
pink.gr – Για τη Μάχη Κακαβά κάθε μέρα στη δουλειά της είναι διαφορετική
LANGUAGE SKILLS:
Greek (Native), English (Advanced
COMPUTER LITERACY:
Adobe Illustrator, Expert
Adobe Photoshop, Advanced
CorelDRAW, Advanced
Canva, Intermediate
HOBBIES:
Traveling (visited over 60 countries), Photography, design exhibitions, culture, art books, cooking
CLIENTELE:
Over the past 20+ years, I have collaborated with a diverse range of clients — from multinational companies to boutique producers — across the food, cosmetics, pharmaceutical, and publishing industries.
Some of the key clients I’ve worked with include:
Frezyderm, Vian-Vianex, Metro Supermarkets, OPTIMA AE (Dirollo, Kerrygold, Adoro, Epirus), Violanta, Melira, Pindos Mills, and Minos Foods.
I have provided a wide range of creative services, such as:
Brand identity and packaging design
Print communication and promotional materials
Visual storytelling and product naming
Concept development and exhibition design
Design strategy and art direction
Beyond Greece, I have collaborated with international clients in Germany and the Middle East, designing packaging for export-oriented products with a focus on authenticity and market relevance.
My approach is always strategic, collaborative, and tailored to highlight the core values of each brand through thoughtful design.
WEB SITE:
www.abcdesign.gr
REGISTRATION DATE:
2022-10-04 08:37:06
COUNTRY/REGION:
Greece
ACCOUNT TYPE:
Agency
Awards received by ABC Design Communication
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Serum Cosmetics Packaging A' Design Award Winner for Packaging Design Category in 2023 Andromachi Kakava for Abc Design Communication |
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Smoothies Food Branding A' Design Award Winner for Packaging Design Category in 2023 Andromachi Kakava for Abc Design Communication |
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Espresso Coffee Branding A' Design Award Winner for Packaging Design Category in 2023 Andromachi Kakava for Abc Design Communication |
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No Excuse Cross Brochure A' Design Award Winner for Social Design Category in 2024 ABC Design Communication for Abc Design Communication |
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Coffee Wave Food Bag Bronze A' Design Award Winner for Packaging Design Category in 2024 ABC Design Communication for Kyma Coffee Grinder’s |
Runner-Up status designs by ABC Design Communication
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Balsamic Food Branding Runner-Up for Packaging Design Category in 2023 ABC Design Communication for Abc Design Communication |
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Greek Mythology Perfumes Runner-Up for Packaging Design Category in 2024 ABC Design Communication for Olive Spa |
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