Coffee Wave Food Bag by ABC Design Communication |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Coffee Wave PRIMARY FUNCTION: Food Bag INSPIRATION: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice. OPERATION / FLOW / INTERACTION: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product. PROJECT DURATION AND LOCATION: The project started in April 2022 in Athens and finished in November 2023 in Athens. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 98mm x Depth 60mm x Height 180mm TAGS: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design RESEARCH ABSTRACT: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements. CHALLENGE: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision. ADDED DATE: 2025-02-10 08:42:54 TEAM MEMBERS (1) : Kornilios Nikolaidis, Andromachi Kakava IMAGE CREDITS: ABC Design Communication, 2024. |
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| Visit the following page to learn more: http://bit.ly/3Qg2IAQ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kyma Coffee Grinder’s PROFILE: Coffee Kyma, based in Alexandria, Imathia, Greece, boasts a tradition of three generations of coffee roasters since 1973. By combining passion and expertise with modern research laboratories and technological production equipment, the company transforms its dedication into exceptional coffee. |
| AWARD DETAILS | |
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Coffee Wave Food Bag by Abc Design Communication is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer ABC Design Communication for design Coffee Wave here.· Press Members: Login or Register to request an exclusive interview with ABC Design Communication. · Click here to register inorder to view the profile and other works by ABC Design Communication. |
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